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Another example of this is Starbucks. Starbucks has exactly $0 budgeted for advertising. If you've ever seen an ad, it's not put out by Sbux themselves. The bottline companies have put out ads for thebottled frapuccinos, but Starbucks themselves DO NOT ADVERTISE. Yet they are by and large the most well known and most money making coffee shop in the world. Crazy, huh? Are you familiar with them? It's NOT because of TV ads...
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