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I don't like Burger King at all... even for fast food I think it's greasy and tasteless. I'd almost NEVER go to one to begin with, but putting that freaky, pansy-ass king in some retarded commercials, and you've just about permanently lost me as a customer. Am I really the only one that feels this way?
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Lord, no. That thing is like a nightmare!!! And I dislike BK as well unless it's the ONLY choice for miles and then never those gawdawful fries.
Another nightmare-those Subway commercials with John Lovitz. Really, people, fire that agency.
This is discussed at length in the Mass Media thread, but the bottom line is placing the seed in the subconscious by the advertizing media so that you 'instinctively' react, even to the worse ads-everyone remembers the Quiznos rat, as bad as those spots were and now they know Quiznos. And guess what, we just HAD to check out Quiznos when the rat started making his rounds, much as we hated him(and some actually liked him, as well as that talking baby, Bob).
Coke and Pepsi and their related restaurants had this deal a few years back-discourage the choice of water. Then they went into the water business and now you see their water products listed with their sodas on menus.
Crave toast? Name some bread brands...they gotcha....