Quote:
|
Originally Posted by xepherys
So, I've had a few discussions with people lately about the effectiveness of advertising. My standpoint is usually to the effect of... Why does McDonald's need to advertise? Everyone, basically, in the world knows who they are, what a Big Mac is and where the nearest McD's is to them. I either want it or I don't, a commercial with some kid eating Chicken Nuggets, or some crazy clown (or king as the case may be) does NOT make me hungry. In fact, the trend is growing that people don't watch commercials, more and more. This link talks about "audience engagement" guarantees from the broadcast networks and the plan to provide data. The assumption is |
We all seen the "I'm Lovin' it" ads a bajillion times. Who does McD's really aiming for though? KIDS. There attention span is not as long as ours. So they pound it and pound it into there little impressionable minds. Doing two things. 1) When mommy asked the little one's where they want to eat, that pounding and pounding comes into play and Mc'Ds is the first thing that they think of. 2) They are making them life long patrons at an early age.