When I initiallly considered your question, I thought, "Of course, wealth doesn't matter when making friends." However, if you consider the full spectrum of wealth, I think that wealth, or the appearance of wealth, may be important to most people. (I doubt that people consider the desitute as potential friends or partners).
That said, I don't think that the appearance of wealth is as important as the appearance of having your shit together (knowing what you want, having goals, working toward those goals, etc.).
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