Add me to the chorus of "Because it turns me on!"  That's pretty much the main reason I watch it. Generally speaking I'm very visual, and I get much more turned on by watching porn as opposed to romance novels or other similar things. (Not that they can't be great at times, just not what always works for me.) But some other reasons that I also voted for in the poll include things like new ideas and watching it with my SO. I've never seen it as an escape from a boring sex life, but more as a way to enhance a currently good sex life. 
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"The world is so exquisite with so much love and moral depth, that there is no reason to deceive ourselves with pretty stories for which there’s little good evidence. Far better it seems to me, in our vulnerability, is to look death in the eye and to be grateful every day for the brief but magnificent opportunity that life provides"
-Carl Sagan
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