Sounds to me like a desperate attempt to revive the public's interest in this dying show. It's do or die. If this movie is a hit then it will get people to watch the show more, if not then they're fucked. Either way, they're going to make a lot of money because THE SIMPSONS FINALLY HAVE A MOVIE!!
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Him: Ok, I have to ask, what do you believe?
Me: Shit happens.
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