I think he's talking more about the geeking of culture as a whole, he's just using the matrix to get there. Its an interesting commentary on pop culture. When Geek culture becomes pop culture, what is going to replace geek culture? Geekier culture? By Geek Culture of course he means Star Wars Geeks, Matrix Geeks, PC Geeks, Comic Book Geeks, Anime Geeks, Film Geeks, name your fetish
...When all of that becomes mainstream culture, what is the alternative. Kind of like when Alternative music topped the pop music charts, what replaced it? Those are the questions I walked away with from the article regardless...Thank you for sharing it.
I think that he is making the comparison that we are all "plugged into the matrix" by becoming geeks about something, meanwhile there are less and less of the unplugged. Everyones a fanboy of something these days, what has happened to the Renaissance man? I disagree with that premise on some levels, but I think I get his point, culture is moving towards specialization and Geek is becoming Pop.
I could be way off though...