analog

Scare tactic stuff like this works on a very small percentage of kids. Taking a poll of kids on "how many of you will do this drug after watching this video" doesn't factor in the role of peer pressure, which is the biggest culprit. Kids aren't sold on the "benefits" of the drugs- Kids don't understand euphoria before they take drugs, they don't understand what "getting high" is- all they know is, someone they think is cool is telling them to try something, which will then make them cool... or if they don't, a loser. They need to learn about peer pressure and how to say no early on- well before they're the ages of the kids in these depictions.

Scare tactic stuff like this is halfway decent as a visual aid to describe the gruesome generalities of succumbing to peer pressure, but an actual sit-down-and-talk-to-them approach is king. The main issue with these things, is some parents will simply show the vid and say "see? so don't do it." and that doesn't teach a kid anything.