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I wanted to comment on exile's three options..
I've recently worked with an artist and talked to many artists in the fantasy/comic genre in getting someone I was satisfied with for a project for my business.
The deal we worked out with our artist and what I've found is pretty common is :
4) The buyer/purchaser of the art purchases unlimited reproduction rights of the art in any form and has the rights to manipulate or modify the image(s). The artist retains the copyright to the image itself and retains "print" publication rights - meaning they are allowed to sell prints of their original work, but are not allowed to license the picture to any other party for use.
I went to GenCon and DragonCon this year and spoke to many artists while I was there and most of the ones that I discussed licensing with said they pretty much worked out a deal very similar to the one I listed above when they did things like pictures for CCG cards (Magic: the Gathering, Legend of the Five Rings, Warlords, Star Wars, etc..). Frequently, the artist will ask that the artwork retain his signature in the artwork. Most companies do this. This is what we did with our artist. It is a good way to identify the art and it is good advertising for the artist.
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I think that's what they mean by "nickels a day can feed a child." I thought, "How could food be so cheap over there?" It's not, they just eat nickels. - (supposedly) Peter Nguyen, internet hero
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