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Funny. When Valve tried to do this, everyone just got pissed. Now everyone's like "WHOA, WHAT A LEET IDEA!"
I've been saying for a while that physical media should be out the door. Packaging, retailing... it's all a waste of money, and that money goes to the wrong people. Put leftover cash into development of the games or the pockets of the people who actually make the game.
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