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You have to sign someone with marquee value hoping to draw fans in but you can't break the bank and unfortunately to get a player that can truly help you have to break the bank to the point you can't compete.
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Owners don't have break the bank when signing players. It is their decision to do so. I don't want to here any shit about not being able to complete if they don't, because the Athletics and Twins have excelled the last few years with average payrolls. The Phoenix Suns did great this year with an average payroll. The NY Knicks were not one of 16 teams to make the playoffs, despite having the highest payroll in the NBA.
I don't think contracts should be fully guaranteed in MLB or the NBA, but if any of the 4 major sports leagues should have guaranteed contracts, it should be the NFL. The average playing career of an NFL player is shorter than any other league, and I speculate that the severity of injuries in the NFL is worse than any other major sport. The CBA in the NFL doesn't allow guaranteed contracts, but this leads to long negotiations and holdouts because contracts have to be loaded with signing bonuses and incentives that can be achieved early so players can get some guaranteed money.
I don't like guaranteed contracts, and I don't like that owners can cut a player at any time. Neither is fair to the opposing party. Players have leverage because their services are wanted. If the owners wanted to, they could cut the player and let him walk instead of renegotiating. It is easy for us to say that NFL players should honor their contracts and take it up with the union later, but this is not a typical profession. Because of ESPN and other media outlets, we are privy to salary and contractual information that in any other profession is not made public. So it is not fair to make those comparisons.
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The owners have the right to make money. Baseball is a great example of owning a team and it being a money pit.... the salaries are too far out of what the teams bring in. And to say don't pay it is foolish because you need fans to fill the stadium or no matter how low the payroll the owner loses money.
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Owners don't have the right to make money, they have the
opportunity. They bought the team, nobody forced them to do so. Nearly every single owner in pro sports is an owner of various other businesses, or owned other business before owning their team. If their team is a money pit, then sell. If their team is not bringing in what they are paying in salary, then sell. Nobody forced them to own the team, and nobody is forcing them to remain as an owner. Not all businesses run smoothly or are successful.