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Originally Posted by Gilda
To clarify: I don't think there's anything wrong with brand loyalty per se; sticking with a brand that has pleased you in the past makes sense. My question is primarily regarding the need some people seem to feel to attack rivals of their favorites.
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It's just another manifestation of latent tribalism, and Man's (capital M) tendency to identify and associate with particular "groups" within society. There's quite a lot of interesting sociological, psychological and even evolutionary literature on this topic.
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So my question is, I guess, more about brand hostility than loyalty. Why be hostile to a brand that rivals your favorite, just because it is a rival? What benefit is there to this?
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No benefit. Just human nature, and a shadow of a trait exhibited by Man in his distant, possibly pre
sapiens, past.
Mr Mephisto