I think the tendency to fall back on "society tells us to do X" is too simplistic. Human biology, especially as it concerns male sexuality and its (lack of) fluidity, cannot be ignored. This passage from "Journal of Social Issues" expresses this pretty well:
Quote:
Scholars from many disciplines have noted that women's sexuality tends to be fluid, malleable, and capable of change over time. This point is often made in comparison to men, whose sexuality and sexual orientation are viewed as less flexible and more automatic. Recently social psychologist Roy Baumeister (2000) systematically reviewed empirical research on gender differences in erotic plasticity. Baumeister defined plasticity as the degree to which a person's sex drive can be shaped and altered by cultural, social, and situational pressures. By contrast, a lack of plasticity would indicate that a person's sexuality is more rigidly patterned early in life, as a result of biological and/or childhood influences.
http://www.findarticles.com/p/articl..._66419870/pg_2
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So while I don't doubt that the media's openess to female bisexuality is somewhat influential, I don't think males are less experimental because of a lack of male bisexual content. Rather than looking at it male rigidity as unfortunate, I would just accept it as a fact of life--in a very literal sense.