I agree that we, as a society, are becoming increasingly detached towards marketing and its "need creation" aspects. The beef and pork sites are two shining examples of this trend.
However, while the beef site is sneakier, catering more to teenage values than actual product (although they do get to that deeper into the site), the pork site uses antropomorphic tactics to impress young minds, much like PETA. To wit, the happy little piggy floating next to the kids on the site's main page.
As for the meat junkie site, they seem to be trying to educate the masses in a slightly less patronizing way than you-know-who. They have a touch of humour that I think isn't lost on people, even though it would take more than that to make yours truly stop eating bacon cheeseburgers on a sporadic basis.
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