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Old 04-20-2005, 07:07 AM   #32 (permalink)
Cynthetiq
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Location: Manhattan, NY
Quote:
Originally Posted by TM875
I'm sorry guys, I'm going to have to disagree with almost all of you.

I LIKE the badging on my car, especially if it's a model or feature (as long as the feature isn't standard).

For example, Volkswagen and Audi badge the back of all their cars with what style (1.8T, V6, 2.7T, etc. ) it is. It's a way to say "hey, lookit what I got" and a way for the person that spend the extra dough for the W8 to actually have it stand out. Same goes for the 4Matic in Mercs (4Motion in VWs). If you don't know what it is, then obviously it's not targeted to you. I WANT people to know that my BMW comes with the extra $4000 option of having AWD, or that my Crown Vic P71 can keep pace with their piddly little S2000

I'm not a big fan of manufacturers' badging, however - if you don't know who made the car, it's not going to impress you. GM's idea is terrible (I WOULD NOT buy a Saab if it had any mention of GM on it).
And you are the market segment that they are targeting with those badges.

I just remembered a few other extra badges, boutique badges like Eddie Bauer Edition, Lexus had the Coach Edition and Anniversary Badges.

While I understand the badging for the technology to some degree V8 etc, when I see the Eddie Bauer Edition Explorers I just have to laugh because they paid extra for a name plate.

and personally I'd rather have a sleeper and catch you unsuspecting like...
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