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Originally Posted by james t kirk
I think the reason that GM is doing this is because they are dying.
Seriously.
They have what 8 divisions?
Chevrolet
Pontiac
GMC
Buick
Saturn
Saab
Cadilac
and Hummer (oh brother)
Talk about duplication.
Realistically, it should all be boiled down to two.
Honda / Accura
Toyota / Lexus
Nissan / Infiniti
VW / Audi
Ford / Lincoln
Chrysler / Dodge
Coming your way you are going to see
GM / Cadilac
This is merely getting the public ready for what has to be done once GM declares Chapter 11 bankruptcy and re-emerges after a top down re-org, including totally new deals with the UAW.
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If GM whitled down to just GM and Caddilac they could officially just go ahead and sell them to Toyota because that would be done.
I mean you would be killing two of it's most well known nameplates in Chevy and Pontiac. Saturn is growing and is a small bright spot in the GM lineup.
I mean think about it would you want a GM Camaro,GM Impala, or GM Silverado? No. That would mean scrapping all the classic name plates and starting a new and that kind of would suck when you have a company that's nearly 100 years old.
And Ford couldn't limit itself to Ford and Lincoln. It's got it's hands in Mazda pretty heavy and they have a really good spot in that they let people who only buy Japanese cars without thinking give them tons of cash. Ditto for Volvo. They dump those brands and just sell everything as Fords and people will just look at the badge on the car and be like "Oh...that's an American car. I won't buy that." It's just how it goes. These companies obtain these nameplates because they know just the name is good for a few sales because a lot of consumers have certain biases and if you play to them you'll still get at least some of their money in the end.