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Sorry, I meant erasing divisions, not brands. Efficiency with marketing flexibility. The models will survive on their own merits if marketing doesn't lose too much grip.
Once they're all GM they can sell names however they like, with or without the classic badges. This intermediate step gives them time to infight and gauge public response. Re-jigging $nBil pieces will take mucho time anyway, especially if uncle sam gets involved.
Some brands are too profitable or cornerstone to erase: Chevy, Cadillac, Hummer... Execs would probably be assassinated if they wiped Saturn. Keep the names. Once they're all GM it's a shell game insofar as they keep adequate design & mfg abilities to cover their markets.
Quick swipe would roll Buick into the high end of chevy or the low of cadillac. It's still badged a GM Buick Regal, (and still a POS) but the actual division is gone. Hummer could roll into GMC, etc. Whatever most benefits them from an organizational standpoint.
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There are a vast number of people who are uninformed and heavily propagandized, but fundamentally decent. The propaganda that inundates them is effective when unchallenged, but much of it goes only skin deep. If they can be brought to raise questions and apply their decent instincts and basic intelligence, many people quickly escape the confines of the doctrinal system and are willing to do something to help others who are really suffering and oppressed." -Manufacturing Consent: Noam Chomsky and the Media, p. 195
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