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Originally Posted by Halx
Now that you mention it, Acura has SH-AWD on their new RL. It's not retarded like "4matic" but it is badging for a feature. There is no RL that comes without SH-AWD, so why put it on there in the first place? Nobody knows what SH-AWD stands for anyways. Those who know that it means "super handling all wheel drive" probably already know that it only comes on the RL... yeah... badging is pointless.
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i think that has to do with marketing more than anything.
The old days even automatics were badged as automatics just like the initial turbos added turbo charged badging.
I liked when BMW bucked the trend and didn't badge anything for the mid80's 320is and the Ms.
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