I've been a lifelong GM person, but they just keep doing stupid stuff like this instead of focusing on improving their core product.
Quote:
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"Research tells us that many of our most outstanding segment-leading vehicles are not associated by the customer to be part of the GM portfolio," Mark LaNeve, GM's North American vice president of sales, service and marketing, said in a statement.
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Did it ever occur to them that the lack of GM association might be why people purchase those vehicles? The whole idea behind starting the Saturn brand in the early 90's was to have a brand that wasn't identifiable as being GM.
I like a clean looking vehicle with minimal clutter myself. When I buy a car in a few months the first thing I want to do is remove all the badging from it, regardless of what brand it is.