Furthermore, based on what I've read so far, a lot of the money supposedly spent on marketing went back to the Liberals, with no work done to maintain `infantile pandering to Quebec` as you put it. Therefore, the Libs could just be using Quebec-based marketing firms (and their supposed desire to keep Quebecers happy) to make some money dissapear (re: laundering).
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A plan is just a list of things that don't happen.
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