I dunno Art, you like that people are talking basic philosophy, but you see a lot of irony in the hype. You feel like you might enjoy the moive but you really don't feel the need to be drawn into the culture of the opening weekend; and you know all too well how the media treatment will play out over the coming months.
I offer you the Australian solution. When you go to the cinema and see all of the fans dressed in dark suits and shades as Hugo Weaving's Agent Smith, high kicking each other in slow motion...and you don't know what to think of it - think only of this photo:
<IMG SRC="http://www.valinor.com.br/imagens/filme/hugoweaving_4.jpg">
...and have a good laugh about the whole thing.