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It's word association, communication is a slippery thing words are the basic framework but the meanings and values we attach to them are all subjective to the context we learnt them in and the context in which we see(hear) them used. Words themselves are harmless litle collections of letters but they carry a weight of meaning - explicit and implied. Confusion can happen when people have different sets of values attached to a word (ignorance and culture difference attribute to this ). Which words can earn the honorary title of insulting and which don't is dictated by society and is constantly changing
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