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The other think you might try:
1) try all but his name in lowercase
2) use small caps...
3) why drop parking in rear? if it's important info, why not leave it.
4) I liked the red lettering and the grayscale watermark on the first. It created some texture to the card. I am the first to argue for simplicity in design but the card needs to say something about both him and his business.
5) you could also just put P, F and E for PHONE, FAX and EMAIL... uses less space
6) does he have a website? does he want it on the card? If he can afford it, it can look nice on the back... you might also consider printing the back in the same red as the red font on the front.
__________________
"My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars."
- Old Man Luedecke
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