I imagine that the common Norwegian has enough sense to see this for what it was. The Bush family did it to support Texas State as their marching band went by, period, end of story. The article explains that the newpaper that ran the story explained what was happening and that it is a sign of support for a university, not a satanic sign. This is yet another case of media hype, MSN took a none issue and made a story of it.
There are so many cultures in the world that if a person decided to never do or say anything that could be interpreted in the wrong way, they wouldn't be able to do anything but stand in a quiet little corner with their hands to their sides. (Although that may offend someone as well)
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Or, as a current example, people in the US being offended when a Hindu uses a swastika (see this NPR report). The Hindus used swastikas for thousands of years as a positive religious symbol, but everyone else associates it with the evil of the Nazis
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Another example: In Chile, holding your hand out in a cupped shape is very offensive, roughly equal to the middle finger here.