My wife is an architect, and plasma displays have been put in most of the homes she has recently completed. She has her clients go through a full service home theatre specialist as they are already wiring the houses under construction. Every client has had "the talk" from their manager. The talk is there to make sure that the client understands the finite life span of ALL plasma displays. The life span is getting better, but he wants to make it clear that you are not going to come back in 3 years and expect them to give you a free replacement.
I suspect that when you buy a display from a commissioned sales person at most stores this information is not conveyed.
Such is life on the bleeding edge.
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