The PVP is a bit different from other games but the rules are only to prevent newbie ganking in extreme quantities.
On the PVP server, there are two types of zones: Contested Zones and Non-Contested Zones. In the Contested Zones, any Alliance member can attack any Horde member at any time no matter their level or faction and vice versa. These zones are zones for folks above level 10-20 in most cases. The Non-Contested Zones are places where you have to be /pvp in order to be attacked. These zones are usually the low-level zones.
Why is the game set up like this? At level 50+, WoW characters are IMMENSELY powerful and could easily wipe out hundreds upon hundreds of players below level 10 before they have time to react. In other words, newbie ganking is outlawed in the low-level zones. If the newbies ARE /pvp then they can be attacked in the Non-Contested zones as well. If Horde players were to attack an NPC in the Non-Contested zone then their PVP tag is turned on and vice versa.
So basically, the PVP servers are still Alliance versus Horde but Blizzard has taken measure to prevent level 50+ players from wiping out entire towns, ruining the experience for lower-level people.
Keep in mind that the "real" PVP system is <B>not yet in the game</B>. The Honor System will be implemented after retail which is basically a point system that calculates points based on your PVP successes. If you get a certain amount of Honor points then you get cool individual items or a special ranking.
There's much more that hasn't been implemented yet concerning PVP so I wouldn't base whether or not you'll play the game on the retail PVP version.
-Lasereth
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"A Darwinian attacks his theory, seeking to find flaws. An ID believer defends his theory, seeking to conceal flaws." -Roger Ebert
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