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My favorite history professor put it this way. "Everything that has ever been written was written for a purpose."
Alexander needed to secure his base while he was at war in Persia. They had already revolted against him once, and with himself, and almost his entire army half the known world away he saw great danger. Of course he sold himself as Greek, as did his father to help quelle the pissed off Greeks. He used Greek soldiers in his army and used an ancient rivalry of the Greeks to conquer Persia (almost the entire known world at the time).
So to kill two birds with one stone they start spreading propoganda that they are infact Greek. Both keeps the home from revolting, and giving the Greeks reason to fight FOR Alexander rather than against him.
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