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Thats a really well done ad. I winder how much Nike will lose in merchandise this season... (cause they still have to pay the endorsements)
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"Life is possible only with illusions. And so, the question for the science of mental health must become an absolutely new and revolutionary one, yet one that reflects the essence of the human condition: On what level of illusion does one live?"
-- Ernest Becker, The Denial of Death
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