I wish they would change their name to something less corporate sounding. Something that has a little bit of Quebec-ness to it. I have always stayed away from Unibrou in the beer store because i've equated it with the big corporate breweries based purely on the name (plus it sounds bit like uni-brow!).
I know it doesn't make sense but I guess that's why advertisers make money. I make a point of purchasing from micro or craft breweries only. I gave up on Blue & Canadian etc years ago. What's a good Unibrou product that taste a bit like Sleeman's Dark Ale?
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