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When someone buys a computer (I guess I'm talking about people that have to consider a 'puter as a semi-to-major purchase. There are some people that don't give two shits as long as the paid help makes the box do what they want, and I guess this wouldn't apply to them.) they are making an investment. They are also making a fairly complicated purchase decision. There are many options to weigh when buying a computer.
People tend to see it as, "I'm placing my judgement against yours." I think, because man is a competative animal, and he's a social one.
It's in our self interest to join the pack that made the same choice, or similar choice. Together there is strength. The other pack made another choice. To accept it as valid requires a lot of confidence in one's OWN choice. Not everyone has that, you know?
You get "mine is bigger" arguments when enough self-doubting people feel the need to try and convince someone who doesn't think the same way to agree with them. Which is silly. Wintel and Mac folks are always arguing theirs is better, and they usually don't wake up and say "What a fool I've been, you're right!" Neither do Intel fanboys listen to an AMD fanboy and suddenly trade their Xbox for a PS2, etc, etc, ad infinitum.
"I bought this computer" is the same as "I made this choice." It's up to your level of self assurance to decicde how much you need to defend that.
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I can sum up the clash of religion in one sentence:
"My Invisible Friend is better than your Invisible Friend."
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