I'm not gonna lie to ya.... It hurts. It really depends on how you tolerate pain. I just had a bikini wax - wasn't brave enough for the brazillian... The woman was really nice, she'd slap the wax on, apply the strip and smooth it out, then yank it off. After she yanked it she would lay her hand down on the area which helped quite a bit. After it was all done she applied some lotion to help with the swelling and redness.
If you get it done, take some asprine before hand, and wear baggy clothing. Save your tight jeans for another time
So I said ouch but I can handle the pain