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Originally Posted by brandon11983
All the measurements in the world don't mean a thing if you ears don't like them.
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This is a very valid point. Since you appear to be a bottlehead with all that Rogue Audio gear, you're living proof that simple audio measurements (waveform diagrams) do not correlate at all to the pleasantness of the sound.
HOWEVER, there should be a measureable difference in the sound or in the physical characteristics of the wire in order to prove that the process changes something. Which if the company could provide a valid third party test :double blind listening, actual changes to resistance, capacitance, inductance, etc., then maybe it would do more to strengthen their position.