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I would recommend that she also start selling this stuff on ebay. It's a good place to find people who are looking for what she has to offer. The idea, after all, is to sell her jewelry, not to get traffic to her site.
If she can get her ebay storefront going, people will start clicking on her website also to see what else she has to offer. Then the uphilll spiral begins and before you know it: Boom lucky! Billionaire.
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"If I cannot smoke cigars in heaven, I shall not go!"
- Mark Twain
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