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The larger issue is what some people call "One Nation under Walmart".
This is a sign of the consequence of letting one store become so huge. While companies/individuals may still be free to produce what they choose, if Walmart can choose to not carry their product on moral grounds, right now it hurts sales, tomorrow it could mean no sales. Today we see items from all forms of entertainment - from video games to music - being toned down or issued in special edits, because of Walmart. As Walmart gets bigger and bigger, it will just have more and more say in what can and can't be put on the market - without anyone every actually being denied a single freedom.
Yes, Walmart is free to do this if they want to. But I'm also free to not shop at Walmart, so that's what I've been doing for years. I don't want a world where everything has to be approved by some group, be they conservative christians or atheists like me. Rigid enforcement of any homogeny is NOT a good thing in the long run.
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