"Dell seeks new name" - Tilted Forum Project Discussion Community

meanSpleen · 05-05-2003, 07:36 PM

from http://www.theregister.co.uk/content/7/30561.html

Quote:

Dell Computer Corp.'s board of directors have called for a much-needed company name change.

The Board has recommended that shareholders vote to re-brand the Texas-based PC maker as Dell Inc. Taking "Computer" out of the moniker would better represent Dell's role as a supplier of various hardware products from PCs to servers, storage and switches, the board said in a SEC filing.

"Recognition of the 'Dell' brand has grown so that the company is commonly known simply as 'Dell,' the board wrote. "The change of the name to 'Dell Inc.' more closely aligns our formal corporate name with our brand."

The board makes a good point in that Dell has marched away from its PC-only past. The company owns a huge chunk of the server market and is hawking storage systems and switches like mad.

As the folks at HP know, Dell has moved into printers as well.

Still, while moving to the simple Dell Inc. would maintain the company's tradition of trimming fat wherever possible, it does little to point to Dell's value as a company.

Dell is synonymous with the "American Way." The company was founded by a college drop-out inspired to pursue what he saw as a better business model. From these humble beginnings, Michael Dell shot his company to the top of the Fortune 500 list and amassed incredible wealth.

This is not the story of Willy Lowman from Death of a Salesman going to door-to-door and leaving bits of his soul on Welcome mats, as he pursued the American Dream. No, Michael Dell ranks high atop the list of those who have achieved and should be handed down a fair reward from shareholders.

The investors should speak out in favor of a more compelling name - McDell or Dell-Mart, perhaps.

Both names point to the company's success as a distribution model, and, like Dell Inc., remove any hint of there being a "computer company" behind the model.

Dell's strength is not making computing systems in the sense of a Sun Microsystems or IBM. No, Dell's strength comes from assembling parts like no other vendor can.

The model is reminiscent of other American stalwarts such as McDonalds or Wal-Mart. All of these companies push more stuff out the door faster than rivals and do so as cheap as possible. This is an art form and should be recognized as such.

Michael Dell is this generation's Ragged Dick - a man who would make Horatio Alger proud.

He worked hard to establish Dell's vaunted place in American history and his company's name should reflect this achievement.

Hmm, I wonder what we should call "Tilted Computers" now?
Tilted Equipment?
Tilted Electronics?
Tilted We-Kick-Ass-So-We-Can-Call-Ourselves-Whatever-The-Hell-We-Dam-Well-Please...

ToiletDuck · 05-05-2003, 08:28 PM

Why screw with what works! Of course i do like Dell-Mart

chodarama · 05-05-2003, 10:12 PM

"The investors should speak out in favor of a more compelling name - McDell or Dell-Mart, perhaps."

how stupid..

well, maybe dellorama would be cool

BoCo · 05-05-2003, 10:23 PM

Just STFU and sell some damn PCs, you retards.

Empty_One · 05-06-2003, 12:37 PM

I wonder how much money they are going to spend trying to "fit" their name to their new business philosophy. Why not just keep they name they have? Is the fact that they are calling themselves Dell Computers Inc really hurting business? Are people looking for a server think Dell doens't sell them, because they are called Dell Computer? Idiots

Zotz · 05-06-2003, 05:11 PM

If its not broke............

The_Dude · 05-06-2003, 05:59 PM

i like the name dell

Johnny Rotten · 05-06-2003, 07:21 PM

I'd never heard them referred to as Dell Computer Corp. until I read this press release...

Krycheck · 05-06-2003, 08:08 PM

Then it makes sense doesn't it?

bahula04 · 05-06-2003, 09:00 PM

dell monty

FuddMan · 05-25-2003, 06:17 PM

ahh, yes, Dell Monte, excelente

05-05-2003, 10:23 PM	#4 (permalink)
BoCo Fear the bunny Location: Hanging off the tip of the Right Wing	Just STFU and sell some damn PCs, you retards. __________________ Activism is a way for useless people to feel important.

05-06-2003, 05:59 PM	#7 (permalink)
The_Dude The GrandDaddy of them all! Location: Austin, TX	i like the name dell __________________ "Luck is what happens when preparation meets opportunity." - Darrel K Royal

05-06-2003, 07:21 PM	#8 (permalink)
Johnny Rotten lost and found Location: Berkeley	I'd never heard them referred to as Dell Computer Corp. until I read this press release... __________________ "The idea that money doesn't buy you happiness is a lie put about by the rich, to stop the poor from killing them." -- Michael Caine

05-06-2003, 08:08 PM	#9 (permalink)
Krycheck Sultana ruined my evil persona Location: Los Angeles	Then it makes sense doesn't it? __________________ His pants are tight...but his morals are loose!!

05-05-2003, 08:28 PM	#2 (permalink)
ToiletDuck Insane Location: In beautiful (YOUR AREA)	Why screw with what works! Of course i do like Dell-Mart

05-05-2003, 10:12 PM	#3 (permalink)
chodarama Insane Location: a van, down by the river	"The investors should speak out in favor of a more compelling name - McDell or Dell-Mart, perhaps." how stupid.. well, maybe dellorama would be cool

05-06-2003, 12:37 PM	#5 (permalink)
Empty_One Addict Location: Milwaukee, WI	I wonder how much money they are going to spend trying to "fit" their name to their new business philosophy. Why not just keep they name they have? Is the fact that they are calling themselves Dell Computers Inc really hurting business? Are people looking for a server think Dell doens't sell them, because they are called Dell Computer? Idiots

05-06-2003, 05:11 PM	#6 (permalink)
Zotz There's someone in my head, but its not me	If its not broke............

05-06-2003, 09:00 PM	#10 (permalink)
bahula04 Upright	dell monty

05-25-2003, 06:17 PM	#11 (permalink)
FuddMan Crazy Location: USA	ahh, yes, Dell Monte, excelente