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Old 07-08-2003, 04:30 PM   #1 (permalink)
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Adobe Discontinues Encore & Premiere For Mac's

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SAN JOSE, Calif. -- Apple Computer differs vastly in many ways from longtime rival Microsoft Corp. But recently, it has found itself accused of similarly elbowing out software developers whose products compete with Apple's growing stable of applications.

In the latest case of a developer abandoning the Macintosh platform, Adobe Systems announced Monday that the newest overhaul of its flagship video editing program Premiere would no longer work on Macs.

Adobe said the program would only be compatible with Microsoft Corp.'s Windows XP.

Adobe's new Encore DVD-creation program, due to ship in the summer, will not have a Macintosh version either. Both programs will be part of a Windows-only software package called Adobe Video Collection.

Intentionally or not, "Apple is pursuing a strategy that locks out their third-party software vendors," said Avi Greengart, a Jupiter Research analyst.

Apple and Adobe have long shared a customer base of "creative professionals" -- Adobe's release last year of Photoshop for the Mac OS X operating system, for instance, helped boost sales for both companies. But the Cupertino, Calif.-based company has been introducing more and more of its own software in recent years, some of which competes with Adobe's.

"If Apple does it, there's no room for a third-party developer," said David Trescot, senior director of Adobe's digital video group, questioning why a company should do it when the operating system provider could give it away.

In the video editing arena, Apple offers Final Cut Express and Final Cut Pro. It has also, in the past three years, introduced consumer-friendly digital media applications such as

iMovie and iDVD, including them for free on most Apples.

Analysts say companies like Apple that offer the operating system, the hardware and the software have the advantage of making their products work seamlessly together and bundling them so they are free or cheaper than if sold alone.

Outside software vendors have voiced similar complaints about Microsoft in the past, saying Microsoft's access to its operating systems' underlying code gave it an inside track on making its own add-on products run more smoothly than others'.

With Apple, Microsoft now finds itself on the receiving end.

Two weeks ago, Microsoft said it would stop making its Internet Explorer Web browser for Macs, citing Apple's recent introduction of its own browser, called Safari.

Apple officials issued a statement on Adobe's product announcement Monday but would not comment further: "Adobe and Apple continue to have a great relationship, as evidenced by Adobe's recent support of the new Power Mac G5 with Photoshop performance that is twice as fast as before."

Adobe's latest defection did not surprise analysts.

Making a piece of software compatible with multiple platforms takes time, effort and money. Add to that the slow economy and Apple's desktop market share of 3 percent to 5 percent, and companies are less willing to make the investment, said Paul Ritter, an analyst with research firm Yankee Group.
i dont blame 'em for doing that. if apple is competing against their products, i dont see why they should spend all the money to make it compatible for such a small audience.

on the other hand, ms has the movie maker (however crappy it is) to compete against premiere, but they still make it for windows cuz of the large audience.
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Old 07-08-2003, 05:06 PM   #2 (permalink)
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Hah, just one more twist to the knife in Macs heart. The only thing thats going to pull that knife out is OS X for PC hardware, but with moves like this make even that pointless.
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Old 07-08-2003, 06:30 PM   #3 (permalink)
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Originally posted by yakimushi
Hah, just one more twist to the knife in Macs heart. The only thing thats going to pull that knife out is OS X for PC hardware, but with moves like this make even that pointless.
Adobe cut out Encore and Premiere because Final Cut Pro and Shake are far superior products.
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Old 07-08-2003, 08:06 PM   #4 (permalink)
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Tikki, if they and I were to use them..I hope their interfaces are universal as the adobe and macromedia lines.

If you use one adobe product, you can easily use another.
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Old 07-08-2003, 08:25 PM   #5 (permalink)
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Originally posted by Konichiwaneko
Tikki, if they and I were to use them..I hope their interfaces are universal as the adobe and macromedia lines.
Well, besides all the stuff that Final Cut does that Premiere doesn't, I would assume it's similar
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Old 07-08-2003, 08:42 PM   #6 (permalink)
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that would be nice then. Looking for alternative software that does things better is always good.

Do macs have serial ata yet? I would like to see how raptors perform on them.

Adobe is actually thinking about not doing photoshop for mac also I believe.
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Last edited by Konichiwaneko; 07-08-2003 at 08:54 PM..
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Old 07-08-2003, 08:51 PM   #7 (permalink)
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Originally posted by Konichiwaneko

Do macs have serial ata yet? I would like to see how raptors perform on them.
Powermac G5's do.


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Adobe is actually thinking about not doing photoshop for mac also I believe.
i highly doubt that unless Apple is dumb enough to try and compete with Photoshop. I doubt that though.
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Old 07-08-2003, 08:54 PM   #8 (permalink)
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Iphoto was the concern.
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Old 07-08-2003, 08:58 PM   #9 (permalink)
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Originally posted by Konichiwaneko
Iphoto was the concern.
ha. iPhoto blows.

It's basically just an image management program with basic editing stuff (cropping). As you add more and more photos to your archive, the program slows down more and more.
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Old 07-08-2003, 08:59 PM   #10 (permalink)
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if that's straight from a mac users mouth, I would accept that. I found using Photoshop on the PC better then mac, but I was surprised to hear Adobe beginning to leave the Apple fold.
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Old 07-08-2003, 09:03 PM   #11 (permalink)
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Originally posted by Konichiwaneko
if that's straight from a mac users mouth, I would accept that. I found using Photoshop on the PC better then mac, but I was surprised to hear Adobe beginning to leave the Apple fold.
I use what works. When I have Photoshop stuff to do, I either jump into os9 and use photoshop 6 or use my Thunderbird PC at home. Photoshop 7 on a G3 + OS X is just unusable in my opinion.

Hopefully Photoshop 8 will bring some optimization. I accept 7 not being optimized since they had to conver the code over to Carbon, but if 8 doesn't introduce improvements, I am gonna be pissed.
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Old 07-09-2003, 05:25 AM   #12 (permalink)
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I believe that Adobe is working on Photoshop support for both the G5 and 64 bit processing so I doubt that they are dropping PS for the Mac.

I gathered this from this story at The Register.
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Old 07-09-2003, 12:28 PM   #13 (permalink)
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Originally posted by tikki
Adobe cut out Encore and Premiere because Final Cut Pro and Shake are far superior products.
Whaaa? because of Shake?? Shake does compositing (very well)... though it sucks quite out loud if you want to edit a clip together. I agree about Final Cut though. I've never used it, but everyone I know who has seems to like it better than Premiere.


Quote:
Originally posted by Konichiwaneko
Adobe is actually thinking about not doing photoshop for mac also I believe.
I doubt that as well. Many, many, many graphic designers cling to their Macs. As I doubt it's PS' biggest audience anymore, I'm sure they're a big part in paying the bills.
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Old 07-10-2003, 01:43 AM   #14 (permalink)
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Simple business decision, that's all. I can understand completely why they would pull out - same thing with MS not developing further versions of IE for Mac. I've only ever used Final Cut Express, but some video-editing-savvy mates of mine tell me that FCP is very good indeed. Brand loyalty would go a long way towards Mac users picking FCP or FCE over Premiere. The market for video editing software is also relatively small too, I'd say (compared to graphic design)

Photoshop is another matter though. Many graphic designers, print designers etc are using Macs.. (ie: % of users on Macs in the design industry would be a lot higher than the % of users on Macs in general business). Case in point, I work for a financial company (wealth management) with at least 1000 employees. We have a contract with IBM to supply PCs and (crap) support - All except for the print design team. Probably 12-15 people on Macs. They spend more on Photoshop / Quark / Acrobat licenses than the rest of the company combined. (also they get all the newest coolest hardware, but that's just me being bitter).

So long Premiere, but PhotoShop is here to stay.
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Old 07-10-2003, 05:48 AM   #15 (permalink)
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Good point, but the article alsosuggest that sub branches of the photoshop line like Element and so on may not be on Mac.

You can say element suck, but remember people all don't warez photoshop, and paying $600 and paying $100 is a huge difference for a casual to intermediate user.
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Old 07-10-2003, 05:52 AM   #16 (permalink)
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Quote:
Originally posted by Konichiwaneko
Good point, but the article alsosuggest that sub branches of the photoshop line like Element and so on may not be on Mac.

You can say element suck, but remember people all don't warez photoshop, and paying $600 and paying $100 is a huge difference for a casual to intermediate user.
What sucks about elements is that they moved around a bunch of controls. for instance, it took me way too long to figure out how to resize an image.

If it was just photoshop watered down, I'd use it for 90% of the crap I do.
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