Bears football presented by Bank One - Tilted Forum Project Discussion Community

MikeyChalupa · 06-24-2003, 01:44 PM

Quote:

Bank One to be Bears' presenting sponsor

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ESPN.com news services

They are not just "da Bears" anymore.

They are now "Bears football presented by Bank One."

In an unprecedented NFL move, Bank One on Monday paid an undisclosed amount to be the Chicago Bears' "presenting partner" for the next 12 years, Knight-Ridder reported. Bank One is based in Chicago.

Ted Phillips, the Bears' president and chief executive officer, told Knight-Ridder that the deal would bring "a new level of corporate partnership to the city of Chicago and the NFL.''

Actually, a commercial tie-in is nothing new for the Bears. Founded in 1920 as the Decatur Staleys, they were named after their sponsor, the A.E. Staley starch manufacturing company. They moved the next year and became the Chicago Staleys for a season. Then, playing in Wrigley Field, home of the Cubs, they became the Bears.

As part of this newer deal, Bank One will get signs all over the stadium, advertisements on Bears' radio broadcasts and non-game television programs, the team's banking business, a presence at training camp, and a sponsorship role in the team's community outreach efforts, according to the news service.

Also, the team will often make use of the phrase "Bears football presented by Bank One" on the air and in newspapers, according to Knight-Ridder.

On rare occasions, sports teams have had presenting partners before. It has been commonplace for golf events, tennis tournaments and college bowl games to have them as well. However, this is a first for a NFL team, and it's one with an extremely high profile.

"This strikes me as a dangerous precedent, maybe one step too far,'' Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon, told Knight-Ridder. "We've reached the point where to generate more revenue, everyone's diving into what seems to me to be a gray area.''

"It allows us to associate ourselves very closely with the team,'' Bank One spokesman Tom Kelly said. "It's really about visibility. We're reaffirming to the people of Chicago that we're Chicago's bank, that Chicago is important to us.''

clockworkgreen · 06-24-2003, 05:05 PM

Ricockulous.

The Baltimore Ravens presented by John's Super-Active Penicillin

gov135 · 06-24-2003, 05:07 PM

Stupid.

Noone is gonna use the "presents " title. I'm not sure why Bank One bit. Shows how much money they have to throw around.

The Bears can not name their stadium, Soldier Field, corporately cause its a National Historic Landmark. So they sold out their nickname.

Stupid, on the Bears part as well.

JoeyB · 06-24-2003, 06:33 PM

Let's stop playing around. Put logos on the uniforms (and I mean beyond just Nike--I want to see a Bud Light ad on the right sleeve and Doritos on the left) and sell advertising space on the ball and be done with it.

We've already sold out the field. Let's take the next step.

MikeyChalupa · 06-24-2003, 07:39 PM

I think there was a bowl game this year where there was a big-ass ad digitally added on a HUGE portion of the playing field. I saw that and got really pissed off.

The "Green Monster" wasn't always green, you know. It used to be completely covered in advertisements. In 1947 they painted over them in green and left it that way. I wonder how long until it goes back?

I always think of the ORIGINAL "Rollerball." The teams were called Houston, New York, Tokyo. But they were owned by Oil, Energy, and Banking, and were referred to as such. They didn't have nicknames like Dragons, or whatever, just a city name and a commodity. How farfetched the post corporate war world must have seemed when that movie came out.

And now here we are.

-Mikey

JoeyB · 06-24-2003, 08:05 PM

I believe that we're very close to having pro uniforms looking like Nascar vehicles.

The big companies can afford a huge logo right below the team name on the front. The smaller companies will settle for the sleeve.

Remember The Bad News Bears? I believe they were sponsored by Chico's Bail Bonds.

"Ladies and Gentlemen, now batting for the Seattle Mariners--brought to you by Starbucks--Mike Cameron."

spectre · 06-25-2003, 06:34 AM

Fucking Bears. I can't believe a lot of the stupid shit the McCaskey's have pulled over the years, but this is the worst. Hallas has to be rolling in his grave right now. This really pisses me off.

Sen · 06-25-2003, 10:12 AM

The whole "presented by" idea is pretty ridiculous. I'm sure that the media won't use it. It'll only be seen in promotional materials. I really hope this doesn't start a trend.

BadForm · 06-25-2003, 10:37 PM

It will be interesting to see how it plays out. What if Bank One became a big advertiser on FOX during games? Would the announcers then refer to the Bears as presented by Bank One to appease their sponser?

Spartak · 06-25-2003, 10:52 PM

If it was upto me I would let them bastardize Soldier field. "Bears football presented by Bank One" sounds so rediculous, not to mention a mouthful.

I can't picture Madden going "TOUCHDOWN BEARS FOOTBALL PRESENTED BY BANK ONE!!!".

BigGov · 06-26-2003, 03:31 AM

I think it's a good idea. Think about it, they're getting how many million for something no one will ever use/respect?

raiden1 · 06-26-2003, 02:55 PM

"da BOBs" ha ha

The_Dude · 06-26-2003, 03:57 PM

how low can they go?

Jadey · 06-30-2003, 10:35 PM

Geroge Halas is rolling in his grave!

livingitup101 · 07-01-2003, 07:22 AM

I wonder how much 'bang for the buck' Bank One will really see. It doesn't really seem like money well spent.

MikeyChalupa · 07-02-2003, 12:31 PM

Quote:

Originally posted by livingitup101
I wonder how much 'bang for the buck' Bank One will really see. It doesn't really seem like money well spent.

I agree. At a certain point, there will probaby be a backlash from sports fans pissed off that the rights to something has been sold. Like whatever sponsor finally gets "The World Series presented by shittywebsite.com" or the Super Bowl finally sells out. Or when some really traditional stadium finally gets a corporate name, like Fenway, Wrigley or Yankee Stadium.

And as far as logos on uniforms go, aren't we the only country in the world that DOESN'T do this already? Look at a soccer uniform or a rugby uniform and try to figure out what the name of the team is. It's the O2's or the T-Mobiles or the Siemens or the Strongbows. The team's crest is a teeny patch in the corner somewhere.

Our minor league teams already have a patch or two on the uniforms, particularly in hockey and arena football. It's just a matter of time until the majors do it. I say 5 years.

-Mikey

06-24-2003, 06:33 PM	#4 (permalink)
JoeyB feeling tingly	Let's stop playing around. Put logos on the uniforms (and I mean beyond just Nike--I want to see a Bud Light ad on the right sleeve and Doritos on the left) and sell advertising space on the ball and be done with it. We've already sold out the field. Let's take the next step. __________________ My mom is a Diamondbacks fan. She really likes the Big Unit

06-24-2003, 08:05 PM	#6 (permalink)
JoeyB feeling tingly	I believe that we're very close to having pro uniforms looking like Nascar vehicles. The big companies can afford a huge logo right below the team name on the front. The smaller companies will settle for the sleeve. Remember The Bad News Bears? I believe they were sponsored by Chico's Bail Bonds. "Ladies and Gentlemen, now batting for the Seattle Mariners--brought to you by Starbucks--Mike Cameron." __________________ My mom is a Diamondbacks fan. She really likes the Big Unit

06-25-2003, 06:34 AM	#7 (permalink)
spectre Junkie	Fucking Bears. I can't believe a lot of the stupid shit the McCaskey's have pulled over the years, but this is the worst. Hallas has to be rolling in his grave right now. This really pisses me off. __________________ "Fuck these chains No goddamn slave I will be different" ~ Machine Head

06-25-2003, 10:12 AM	#8 (permalink)
Sen Insane Location: Midwest	The whole "presented by" idea is pretty ridiculous. I'm sure that the media won't use it. It'll only be seen in promotional materials. I really hope this doesn't start a trend. __________________ "I want to announce my presence with authority!" "You want to what?" "I want to announce my presence with authority!!"

06-26-2003, 03:31 AM	#11 (permalink)
BigGov WoW or Class... Location: UWW	I think it's a good idea. Think about it, they're getting how many million for something no one will ever use/respect? __________________ One day an Englishman, a Scotsman, and an Irishman walked into a pub together. They each bought a pint of Guinness. Just as they were about to enjoy their creamy beverage, three flies landed in each of their pints. The Englishman pushed his beer away in disgust. The Scotsman fished the fly out of his beer and continued drinking it, as if nothing had happened. The Irishman, too, picked the fly out of his drink but then held it out over the beer and yelled "SPIT IT OUT, SPIT IT OUT, YOU BASTARD!"

06-24-2003, 05:05 PM	#2 (permalink)
clockworkgreen Psycho Location: DC	Ricockulous. The Baltimore Ravens presented by John's Super-Active Penicillin

06-24-2003, 05:07 PM	#3 (permalink)
gov135 Junkie Location: Midwest	Stupid. Noone is gonna use the "presents " title. I'm not sure why Bank One bit. Shows how much money they have to throw around. The Bears can not name their stadium, Soldier Field, corporately cause its a National Historic Landmark. So they sold out their nickname. Stupid, on the Bears part as well.

06-24-2003, 07:39 PM	#5 (permalink)
MikeyChalupa Squid Location: USS George Washington	I think there was a bowl game this year where there was a big-ass ad digitally added on a HUGE portion of the playing field. I saw that and got really pissed off. The "Green Monster" wasn't always green, you know. It used to be completely covered in advertisements. In 1947 they painted over them in green and left it that way. I wonder how long until it goes back? I always think of the ORIGINAL "Rollerball." The teams were called Houston, New York, Tokyo. But they were owned by Oil, Energy, and Banking, and were referred to as such. They didn't have nicknames like Dragons, or whatever, just a city name and a commodity. How farfetched the post corporate war world must have seemed when that movie came out. And now here we are. -Mikey

06-25-2003, 10:37 PM	#9 (permalink)
BadForm Crazy Location: In an office with no windows	It will be interesting to see how it plays out. What if Bank One became a big advertiser on FOX during games? Would the announcers then refer to the Bears as presented by Bank One to appease their sponser?

06-25-2003, 10:52 PM	#10 (permalink)
Spartak Bang bang Location: New Zealand	If it was upto me I would let them bastardize Soldier field. "Bears football presented by Bank One" sounds so rediculous, not to mention a mouthful. I can't picture Madden going "TOUCHDOWN BEARS FOOTBALL PRESENTED BY BANK ONE!!!".

06-26-2003, 02:55 PM	#12 (permalink)
raiden1 Upright	"da BOBs" ha ha

06-26-2003, 03:57 PM	#13 (permalink)
The_Dude The GrandDaddy of them all! Location: Austin, TX	how low can they go? __________________ "Luck is what happens when preparation meets opportunity." - Darrel K Royal

06-30-2003, 10:35 PM	#14 (permalink)
Jadey This Space For Rent Location: Davenport, Iowa	Geroge Halas is rolling in his grave!

07-01-2003, 07:22 AM	#15 (permalink)
livingitup101 Crazy	I wonder how much 'bang for the buck' Bank One will really see. It doesn't really seem like money well spent.