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"roachie:, it does not cease to amaze me that "they" post opinions on this forum that they "think" are their own..... and the question, "how do I know what I know", is never seriously contemplated.
The "Mighty Wurlitzer", aka "operation Mockingbird", is alive and well, and it's newest components, as indicated in the articles near the bottom of the post, are Salem Comm., owner of townhall.com and a huge evangelicized, political content radio propaganda network, and, as can be observed in last month's article about Navy outsourcing it's "PR", Rendon and the Lincoln group..... so predictable, boring.....damaging, it perpetuates the malignancy that are "one party", the "property party, with two right wings, democratic and republican", in Amerika, somehow, "oppose" each other. Just as "impeachment was off the table" in January, 2007, when Nancy Pelosi became democratic house speaker, so was opposing the republican malignancy of pre-emptive war, off budget supplemental appropriations to fund the war without let up, and for as long as republicans desired, as well as the accountability to congress, the people's representatives....that the option of impeachment investigation are intended to encourage.
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FederalTimes.com
Navy plans to outsource some public relations tasks
By PHILIP EWING
August 15, 2008
....The contract is for “indefinite delivery/indefinite quantity,” so it isn’t clear yet how much it will cost. When the vendor is settled, likely in September, its job will be to provide a “menu” of services intended to make complex jobs easier for Navy public affairs, Davis said, such as video production work and Web design.
The work won’t be limited to the Pentagon; the Navy hopes the “menu” concept will make life simpler for public affairs officers worldwide.
Greater Internet outreach is one of the most crucial parts of the deal, Davis said. Beyond its current jobs, CHINFO is looking for help especially with reaching people on the Internet through blogs, video-sharing sites such as YouTube and social networking tools such as MySpace. .....
.... According to the watchdog group Center for Media and Democracy, representatives from several major public relations firms attended a Navy presentation this summer on the contract. They included the Washington-based Rendon Group, which already has been involved with several Pentagon PR campaigns.
Other PR firms that attended the Navy’s briefing included the global agency Burson-Marsteller, which has had accounts with the tobacco industry and the U.S. Postal Service; the D.C.-based Lincoln Group, which was involved in the DoD program to pay for positive articles in Iraqi newspapers; Chicago-based GolinHarris, which has many well-known corporate clients, including McDonald’s and Nintendo; and the New York-based Hill & Knowlton, which handled many tobacco industry campaigns, major nonprofit organizations and many other large clients. ......
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FreedomOfThePress.net - Journalism And The CIA: The Mighty Wurlitzer by Daniel Brandt
Journalism And The CIA:
The Mighty Wurlitzer
by Daniel Brandt, NameBase NewsLine, April-June 1997
....After World War II, these psywar techniques continued. C.D. Jackson, a major figure in U.S. psywar efforts before and after the war, was simultaneously a top executive at Time-Life. Psywar was also used with success during the 1950s by Edward Lansdale, first in the Philippines and then in South Vietnam. In Guatemala, the Dulles brothers worked with their friends at United Fruit, in particular the "father of public relations," Edward Bernays, who for years had been lobbying the press on behalf of United. When CIA puppets finally took over in 1954, only applause was heard from the media, commencing forty years of CIA-approved horrors in that unlucky country.[2] Bernays' achievement apparently impressed Allen Dulles, who immediately began using U.S. public relations experts and front groups to promote the image of Ngo Dinh Diem as South Vietnam's savior.[3]
The combined forces of unaccountable covert operations and corporate public relations, each able to tap massive resources, are sufficient to make the concept of "democracy" obsolete. Fortunately for the rest of us, unchallenged power can lose perspective. With research and analysis -- the capacity to see and understand the world around them -- entrenched power must constantly anticipate and contain potential threats. But even as power seems more secure, this capacity can be blinded by hubris and isolation.
Troublesome notes were heard from the Wurlitzer in the 1960s -- but not from American journalism, which had already sold its soul to the empire. Instead, the announcement that the emperor had no clothes was made by a new generation. Much that was dear to this counterculture was stylistic and superficial, and there were many within this culture itself, and certainly within the straight media, who mistook this excess baggage for its essence. Nevertheless, the youth culture's rumpled opposition was sufficient to slow down the machine and let in some light. .....
Operation Mockingbird - Wikipedia, the free encyclopedia
Operation Mockingbird
In 1948 Frank Wisner was appointed director of the Office of Special Projects. Soon afterwards it was renamed the Office of Policy Coordination (OPC). This became the espionage and counter-intelligence branch of the Central Intelligence Agency. Wisner was told to create an organization that concentrated on "propaganda, economic warfare; preventive direct action, including sabotage, anti-sabotage, demolition and evacuation measures; subversion against hostile states, including assistance to underground resistance groups, and support of indigenous anti-Communist elements in threatened countries of the free world."
Later that year Wisner established Mockingbird, a program to influence the domestic American media. Wisner recruited Philip Graham (Washington Post) to run the project within the industry. Graham himself recruited others who had worked for military intelligence during the war. This included James Truitt, Russell Wiggins, Phil Geyelin, John Hayes and Alan Barth. Others like Stewart Alsop, Joseph Alsop and James Reston, were recruited from within the Georgetown Set. According to Deborah Davis (Katharine the Great): "By the early 1950s, Wisner 'owned' respected members of the New York Times, Newsweek, CBS and other communications vehicles."
In 1951 Allen W. Dulles persuaded Cord Meyer to join the CIA. However, there is evidence that he was recruited several years earlier and had been spying on the liberal organizations he had been a member of in the later 1940s. According to Deborah Davis, Meyer became Mockingbird's "principal operative". .....
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Townhall.com::About Us
.....By uniting the nations’ top conservative radio hosts with their millions of listeners, Townhall.com breaks down the barriers between news and opinion, journalism and political participation -- and enables conservatives to participate in the political process with unprecedented ease.
As a part of Salem Communications Corporation, Townhall.com features Salem’s News/Talk radio hosts, Bill Bennett, Mike Gallagher, Hugh Hewitt, Michael Medved, and Dennis Prager, who are heard on over 300 stations nationwide. Of our five hosts, three are among the top 10 radio talk shows in the nation!
For the first time, the grassroots media of talk radio, the internet, blogging and podcasting will be brought together in one place to activate conservative political participation.
By providing daily news and opinion articles, sophisticated activism tools, a vibrant blog community, online radio shows and more, Townhall.com will arm conservatives with the tools and information necessary to have an impact in shaping the news. ....
......Townhall.com
1901 N. Moore Street | Suite 205 | Arlington, VA 22209
Phone: 703-294-6046
Salem Communications is the leading US radio broadcaster targeting the large and growing audience interested in programming related to religion, family and culture and owns and operates 105 radio stations, with 66 stations in 24 of the nation’s top 25 metropolitan areas. As the 2006 and 2008 elections approach, Townhall.com and Salem are building a strong, active conservative community by combining the power of the internet with the influence of talk radio.
Making Airwaves | Christianity Today | A Magazine of Evangelical Conviction
Making Airwaves | Christianity Today | A Magazine of Evangelical ...
Jan 26, 2007
.....Christian broadcasting has become professional, national, and, yes, even profitable. And the engine driving this transformation—indeed, the company more responsible for it than any other—is Salem Communications.
Based in beachside Camarillo, California, Salem owns many of the frequencies that feature programs like Focus and Insight. It operates 97 stations, 61 of them in the country's top-25 markets.
By comparison, other significant Christian chains barely touch the country's largest cities, where half of all Americans live. Contemporary music's K-LOVE owns more total stations than Salem, but only 10 in major markets. Moody Broadcasting operates 31 frequencies, but just 3 in the big cities of Chicago and Cleveland. And Bott Radio,with 38 stations, holds none in major markets.
With far and away the largest audience of any Christian radio network, Salem's industry competitors aren't Christian broadcasters at all—they're the giants of secular radio, companies like Clear Channel Communications and CBS Radio.
Salem also syndicates its own shows, which air on more than 2,000 stations around the country. Popular Salem hosts include Bill Bennett, the elder President Bush's drug czar and author of The Book of Virtues; Janet Parshall, a former housewife turned political commentator; and Al Mohler, the president of Southern Baptist Theological Seminary.
Attuned to new media realities, Salem has led Christian radio beyond the airwaves as well. Beginning in 1999, the company purchased websites like OnePlace.com, Crosswalk.com, now among the most-visited Christian destinations on the internet, and Townhall.com, a clearinghouse for conservative news and opinion. It publishes seven magazines, including CCM Magazine and Youthworker Journal, and in 2006 it bought on-demand publisher Xulon Press.
All of this makes Salem's influence among conservative Christians "unparalleled," says Craig Detweiler, Reel Spirituality professor at Fuller Theological Seminary. Lochte agrees, calling Salem "the undisputed leader" in Christian radio.
Although few listeners know Salem by name, one thing is certain: The company dominates Christian broadcasting in a way that would have been unimaginable a generation ago. "They're just doing it in a way that hasn't been done before," says Frank Wright, president of the National Religious Broadcasters (NRB). "They're breaking new ground."
The Price of Success
As the biggest Christian broadcaster in the nation, though, Salem attracts its share of critics. Most, especially radio insiders, keep their complaints quiet. After all, Salem is the industry's largest employer; it's not wise to burn a bridge of that size and importance.
But CT heard plenty of off-the-record, private critiques during the reporting for this piece. Most fell into two general categories: money and ministry focus. Fair or not, Salem has gained a reputation in some circles for pursuing market dominance with businesslike indifference. Salem doesn't coexist peacefully with other Christian radio stations and websites, the criticism goes, but instead seeks primarily to increase its share of the Christian audience—and the accompanying advertising revenue. Such critics envision small, gospel-oriented stations and local programs with loyal audiences being forced off the air, unable to compete with Salem. The company's 1999 entry into public financing cemented such fears.
Other critics see Salem as compromising its ministry commitment by expanding beyond Christian teaching and talk into Christian music—it owns 13 contemporary Christian music stations, most tagged The Fish. It's also begun to engage in politics: The company is actively growing a series of secular talk stations that air conservative heavyweights like Dennis Prager and Michael Medved, but little or no explicitly Christian content.
In the end, both sets of critics conclude, it is the listeners who suffer, as the overall ministry of Christian radio gets monopolized and diluted of the gospel . click to show
But Edward Atsinger, the co-founder and ceo of Salem Communications, pays little attention to such complaints. He sees nothing sinister in growing his company or promoting conservative, Judeo-Christian values. He, too, was once one of the little guys, scrabbling to keep a station on the air. Everything he built, he did the right way.
Atsinger purchased his first radio license in Garner, North Carolina, in 1967. The FCC stipulated that his station not broadcast into nearby Raleigh, a restriction he hadn't anticipated. So Atsinger paid extra for a three-tower transmitter that would blanket his suburb without encroaching on the city nearby. He gave the station a country music format, hired several employees, and managed to oversee the entire operation while living and teaching in Los Angeles.
Whenever it rained, employees heading back and forth to the station—housed in a mobile home in a converted cow pasture—would get stuck in mud.
"You think back on that and say, 'I really don't want to go back and have to do that again,' but you wouldn't trade that experience for anything," Atsinger says now. "You gain a lot of confidence."
Flush with the success of keeping a low-power, small-market station financially afloat, Atsinger entered two ventures in the early 1970s that shaped the rest of his career. First, he initiated a partnership with Salem co-founder Stuart Epperson, acquiring with him an oldies station in Bakersfield, California. Both graduates of Bob Jones University, Atsinger and Epperson were also linked by a close family connection: Epperson had married Atsinger's sister several years earlier.
Next, Atsinger bought a station in Oxnard, California, just miles from Salem's current corporate headquarters, and transformed it into a Christian teaching and talk station. Within a few years, Epperson and Atsinger had plunged headlong into Christian radio, selling all of their other stations.
A Winning Formula
According to chief operating officer Joe Davis, Salem offers Christian radio two indispensable values: a stable presence in the market and a high-contact relationship with listeners. The first distinctive is due primarily to Salem's size and public financing, which allows it to float large investments; the second, to Davis himself.
A former Salem station manager, Davis created the archetype for Salem's successful teaching-and-talk stations. Within six months after Salem purchased New York City's WMCA-AM in 1989 for more than $12 million, Davis began receiving cancellation letters from national program producers. Listener response wasn't bringing in enough donations for them to afford his airtime.
In desperation, Davis negotiated rate cuts and brainstormed a program to raise his station's profile. Called the "church of the week," its rules were simple: If Davis could speak in a church's Sunday morning service and distribute a station guide to all attendees, he would air the church's Sunday morning service and interview its senior pastor during the following week.
Within three years, Davis had visited 154 congregations—"churches of all kinds, denominations, racial groups, and geographical areas [within the city]"—buoyed his listenership, and brought in the response program producers needed to afford staying on the air.
"At that time, nobody had ever done anything like this before," Davis says. "Now, it's an important part of our entire operation that we minister to pastors and the gatekeepers."
Program producers large and small appreciate Salem's high-touch approach and major-market stability. "Salem is a business that is continually trying to help their [audience]," says Word of Life's Florida marketing director Dan Darling, "so they probably do more [for me] than the Christian stations that are listener-supported. … They're trying to earn my dollar."
Focus on the Family vice president John Fuller credits Salem with helping James Dobson's daily show to expand its reach—and Focus may now be the most listened to Christian radio program ever.
"I think as folks at [Salem] stations have endeavored to run their stations with greater professionalism and to add stations in certain regions and cities, we've benefited because we've been able to reach their audience," Fuller says. "Certainly, as Salem has grown, we have grown with them."
The key, says Davis, is to keep ministry to local listeners at the forefront. "Our mission on [Christian talk] stations is to help the church be the church," says Davis. "We understand that when God reaches a city, he doesn't do it through a radio station; he does it through the church. Our task is simply to come alongside, provide a platform—amplification—for that voice of the church, turn up the volume a bit, and allow them to reach the people that God has called them to reach."
Money Matters
But some in radio believe financial realities unduly influence Salem's decision-making. Radio veteran Chris Lash says his first encounter with Salem Communications came through a corporate lawyer's email. According to Lash, Salem's lawyer threatened further action if Lash didn't change the moniker of his western Pennsylvania radio station.
By some quirk of misfortune or creative minds thinking alike, Lash had developed a radio format similar to Salem's The Fish in the late 1990s, which he called Fish FM. He intended for it to air the kind of musical guests he invited to his local Christian rock festival, Godstock. But his idea took years to come to fruition. He began hosting a Fish FM website in 1998 and wasn't approved for a low-power FM radio license until 2003, three years after Salem launched its first Fish station in Los Angeles.
Six months after his 100-watt station took to the airwaves in rural Indiana, Pennsylvania—with a reach that barely touched nearby towns of Homer City and Clymer—Lash says he received the email from a Salem lawyer. Lash argued that he had come up with his format independently, before Salem, and that he could hardly be considered a competitor. The nearest music station owned by Salem was 175 miles away, in Cleveland.
But Salem wouldn't budge, Lash says. In the end, he changed his station's name to The Switch and let ownership of his Web domain expire.
"Here was the largest Christian broadcasting company in the world going after the smallest," Lash says. "It shed some light as to what kind of a company they really are."
The president of the National Religious Broadcasters (NRB), Frank Wright, defends Salem's business practices as above-board, even exemplary. "The fiduciary duties that directors of a public company have to their shareholders probably required them to defend [The Fish] brand," Wright says. Still, he admits that the "open question" on Salem is whether their Wall Street financing puts "pressure on them to make decisions that wouldn't have been made otherwise, because investors demand a return on their investment and Salem's stock price has been somewhat lower of late."
Like all media corporations specializing in radio, Salem's stock price has been on what chief financial officer David A. R. Evans calls "a bit of a roller coaster." From a high in 2004 of $33.08 per share, salm dropped to $11.19 per share by mid-December 2006.
The area where Salem's financing affects program producers most, perhaps, is in its airtime rates. As a publicly traded company, one of Salem's goals is to increase its revenue annually. It accomplishes this, in part, by charging teaching and talk programs more each year for their time slots. Such increases can make it hard for some of the programs listeners most appreciate to remain on-air—and it's not just small ministries that struggle to keep up with radio's expense.
This past September, John Piper's Desiring God ministry cancelled its half-hour program altogether. Matt Perman, Desiring God's director of internet strategies (and former director of radio), doesn't blame Salem for the show's demise. In fact, he praises co-founder and board chairman Stuart Epperson for the personal effort he put into making Desiring God's program work.
"[But Salem does] want to increase your rates by X percentage every year," Perman says, "and their rates are already high. Being on the side that I'm on, I would question: 'Are the rates representative of the value being received, given the [industry-wide] downturn in listenership and what the response actually is?'"
A former assistant operations manager of a Salem station cluster wonders if traditional, non-commercial Christian radio stations are better able to keep listeners' concerns prioritized above finances.
"For instance, I don't miss playing state lottery commercials," he says, referring to Salem's practice of airing outside programming, such as sports broadcasts, that occasionally contain advertisements the company would otherwise reject. "I [also] don't miss playing 'Work from home in your pajamas and make thousands a month!' commercials."
Mixed Frequencies
Before the Telecommunications Act of 1996, broadcasters could only own and operate one station in a given market. That meant, essentially, that they had to choose a format and run with it. Not anymore. With the act freeing broadcasters to own up to eight stations in large cities, major companies can now seek to be all things to all people—that is, in Salem's case, all people who are Christians, conservatives, or preferably both.
Some see in Salem's expansion a loss of ministry focus. Its Fish stations, for instance, broadcast Christian music and encouraging talk that's "safe for the whole family," but they rarely present any substantive teaching.
Without referencing Salem specifically, Charles Colson bemoaned the increasing popularity of music on Christian radio in a CT column last April. "What is the job of Christian radio, after all?" he wrote. "To give people what they want, or—as with any ministry—to give them what they need? Music is important in the life of the church and can inspire us to focus on Christ. But it cannot take the place of solid teaching."
In addition, when public affairs are discussed on Salem's Christian teaching and talk stations, listeners can expect to hear viewpoints that hew tightly to Republican priorities.
Mark Elfstrand, now a Moody Radio host, worked for Salem's Pittsburgh station WORD-FM throughout much of the 1990s. During a hiring interview, he says, CEO Atsinger asked questions to get a feel for Elfstrand's political leanings. One such question: What did Elfstrand think of Operation Rescue founder Randall Terry?
"At its worst, Salem has a political orthodoxy that guides its coverage," says Sojourners president Jim Wallis. He sees evangelicals broadening their political concerns to include issues such as Darfur, sex trafficking, the environment, and poverty. "If there is a political orthodoxy at Salem, [I think] it's not only bad theologically, but they're going to have a market failure here [eventually]," Wallis says. "Because they'll be misreading where evangelicalism is going."
Harold Feld, senior vice president of Media Access Project, a public-interest telecommunications law firm, bemoans the monopoly of perspective created by any large radio chain, Salem included.
"Within the Christian community, there are debates that people should be having, [such as], 'What is an appropriate way to be looking at war and politics and local affairs through a Christian perspective?'" Feld says. "So to have a company that creates just one perspective, and brands it as the Christian perspective—and this is the only Christian perspective you will find on the air—creates a very serious problem."
Detweiler agrees, somewhat. He says Salem represents some listeners' views well, "but one must never assume that they represent all of the evangelical community." Detweiler says he would "challenge [Salem] to create a more progressive or inclusive Christianity for the 21st century."
No doubt a certain segment of Salem's listeners would be pleased by such a change. But it's not likely to happen. Both Epperson and Atsinger have been active in conservative political causes for decades, and Epperson ran for Congress as a Republican twice in the mid-1980s. For Salem's co-founders, the connection between Christian talk and conservative talk springs from deeply held convictions.
Besides, points out CFO Evans, Salem's research indicates that when listeners leave its Christian talk stations, they tend to tune in to news or talk. Expanding into the conservative talk format represents just another way of reaching Salem's target audience.
"Many people have criticized Salem for being right-wing politically in terms of their programming," says Grand View College communications professor Stephen Winzenberg. "I think it's all in your perspective. Because [most] of us who are Christians would call them a fairly traditional Christian radio programmer. . . . I think they're very mainstream conservative."
Good Night and Good Luck
While the debates swirling around Salem show no sign of resolution, the company continues to serve more listeners than any other Christian broadcaster, redefining the ministry of Christian radio. In 1999, Salem became the sole provider of Christian programming on xm Satellite radio, and it continues to innovate with radio formats, Web-radio synergy, and other new technologies.
In short, whatever direction Christian broadcasting heads in the future, Salem will likely be at the forefront. NRB president Frank Wright believes Salem's leadership is good for all involved—for other Christian station owners, who benefit from Salem's industry trailblazing; for the ministries that produce Christian programming, who reach more listeners than ever through Salem's expanded reach; and for listeners who tune in for teaching and encouragement, who regularly hear the highest-quality Christian programming.
"I think it's pretty hard to criticize Salem," says Wright, citing the company's "strong leadership" and "very high commitment to their Christian mission."
One question highlights Salem's importance: If the company were not in 23 of the country's top-25 markets, would many of those cities lack any Christian radio presence?
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Last edited by host; 09-08-2008 at 01:03 PM..
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