09-26-2004, 03:47 PM | #1 (permalink) |
Tilted
Location: Durham
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Camry Commercial
Hey, don't know who else to ask, so i figure the car buffs here might be able to help.
Can you guys help me find or send me the camry commercial. I need it for a marketing class and i figure you guys are the ones best to ask. Thanks if you can. |
09-26-2004, 09:15 PM | #4 (permalink) |
Please touch this.
Owner/Admin
Location: Manhattan
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You mean.. the one.. that has a car in it?
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09-27-2004, 10:48 AM | #8 (permalink) |
Junkie
Location: SE USA
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It's probably a test of the effectiveness of a particular ad. In essence the exercise is to see if a particular commercial has saturated its' potential target audience. The pollster gives a vague question identifying the product and giving only a slight lead beyond that. If the respondents give the information on the target ad, the commercial is a success. If the respondents give info on a similar commercial, the overall ad campaign is somewhat successful. If the respondents do not know at all, the ad campaign is not working.
I'm not in marketing, so this is just a guess. |
09-27-2004, 06:07 PM | #10 (permalink) | |
Addict
Location: NoVA
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Quote:
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Tags |
camry, commercial |
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