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The legendary Bronco is back as Ford re-explores the origins of the sport utility vehicle in a concept making its debut at the 2004 North American International Auto Show. The Ford Bronco concept demonstrates the original’s authentic spirit while advancing powertrain technologies.

At a time when sport utilities are becoming more and more civilized – some to the point of forgetting their roots – the Bronco’s clean, raw shape, uncluttered interior and capable chassis make it the ideal tool for work, play or just making a statement.

Key design features reminiscent of the original Ford Bronco include the boxy, upright roofline, short wheelbase, round headlamps and the Bronco nameplate milled into the modern three-bar grille. A winch and guide rollers are integrated into the lower fascia. Exterior details include exposed door hinges, cowl vents and flared wheel wells. Unique loop-shaped door handles are integrated into the door panels and open with a tug.

Yet within Ford Bronco concept’s rugged design is an advanced turbo-diesel powertrain with concept technologies that stretch the envelope of today’s conventional propulsion modes.

"The Bronco concept showcases significant advanced powertrain technologies, mating a 2.0-liter intercooled turbo diesel with an efficient six-speed PowerShift™ transmission and Intelligent™ four-wheel-drive system for a powerful, sure-footed off-roader," said Graham Hoare, director, Powertrain Advanced and Research Engineering. "Then comes the fun part. We’ve added nitrous-oxide injection for a burst of power at your fingertips."

Although only a concept, the Bronco demonstrates how Ford could further complement its extensive SUV lineup that includes Escape, Explorer, Expedition and Excursion.

The Bronco concept strikes a familiar profile of the authentic SUVs of the late 1960s and at the same time is contemporary, appealing and relevant for today’s market. The Bronco concept adds modern technologies to an original theme for a fresh new approach. The headlamps use LED and halogen light sources to cast a wider beam for better peripheral vision in off-road situations.

The Ford name is integrated into the tailgate that swings open to the side, allowing easy access to the rear cargo area. The taillamps are rectangular and feature LED lights in a cascaded array. Bronco sits on LT 265/70R18 Goodyear all-terrain tires mounted on specially cut 18-inch, six-spoke aluminum wheels that convey the confidence to carry it over any surface in any condition. A full-size spare tire is mounted in the rear cargo area.

A monotone color scheme featuring a warm silver finish, coupled with bright anodized brushed aluminum accents, flows seamlessly from the exterior body panels to the exposed interior surfaces. The two seats are trimmed in ginger-hued suede that looks and feels like a leather work glove, accented with same color leather inserts and a four-line stitching pattern often found on a rugged tool belt.

I love it! Lose the grill though. eeewwwwwwwww