Between 1930 and the outbreak of the Second World War, SEPO (1895-) regularly worked with the French National Tobacco Company designing posters to help promote their various brands (including Balto, Naja and Week-End). Anic was the company’s first foray into light, filtered cigarettes which were introduced to the market in 1937. SEPO designed two posters for Anic. To help visually explain the new and unusual concept of a filter he depicts a mask smoking, implying a buffer between the smoker and the cigarette.

SEPO specialized in product and marketing posters much like Cappiello. Although SEPO is known for adhering more strictly to Art Deco lines. In fact, SEPO worked in Paris for years and his early posters show clear references to Cappiello—flat colors, graphics, etc. But it was SEPO who began to be swayed by the new vanguard of graphics and art. Clearly his posters show influences of Cubism, Cassandre and other trend-setting Parisian avant gardists. He helped to establish the forms characteristic of the Art Deco advertising and his prolific and long life was marked by long periods of exhibitions of painting, posters and sculpture.