The most ironic thing on TV...
 

I just saw an infomercial on YTV for the 70s Music Explosion disc set.

I mean, really, nobody young enough to watch YTV would give a rats ass about 70s music! Although, truth be told, I think I remember seeing ads for car insurance on this channel, so perhaps this isn't the most ironic thing on TV, but there's something about it that's very striking...

Why were you watching it? I'm assuming you're over 10 years old. I think that ad was directed at you, the old geek that can't stop watching cartoons and bitching about how new music sucks. Just kidding(or am I?) ;)

Maybe aimed at the parents of young children?

Companies don't tend to spend millions if they don't expect a return.

...very good point; sometimes parents do actually what television with their children, especially really young chilrden, as as such it's a good marketing tactic.

This would make sense if it were a commercial but it was an infomercial. The entire programme block was this advertisement. I think few kids want to see Hall & Oats sing Rich Girl...

Don't you believe it.


Infomercial time is realtively cheap. These ads are aimed at those who are nostaligic for the 70s. This would be those who are between the ages of 35 to 50 (give or take a few years). Any younger than this and you are more likely to feel nostalgia for the 80s and up.

Infomercials reach out to channel surfers no? In this case, it doesn't matter what the brand or niche of the channel is. If you like 70's music, and you're flipping from channel to channel, looking for something other than soap operas or makeover shows, you're sure to stop when you hear Betty Davis Eyes, whether it's on a regular channel or not.

Edit: I might be off by a decade. Substitute a Dr. Hook tune for Betty Davis Eyes. :D

Thanks for the link. I keep forgetting to take my credit card to bed to order these. :D


"Rock me gently..."