Strange TV Commercials - Tilted Forum Project Discussion Community

Brewmaniac · 10-08-2006, 05:10 PM

We have noticed lately that when a program goes to commercial sometimes an ad will pop-up for a couple of seconds and switch to another full length ad. At first we thought it was a programing error but it's been going on for months. It happens anytime day or night. I'm beginning to think it's some sort of marketing strategy.

Has anyone else seen this?

BulletCatcher · 10-08-2006, 05:59 PM

It happens when the station or cable company you are watching does not properly synch it's local feed with the national feed. Local stations and cable companies are given blocs of ad time to sell for local/regional ads that they are able to run over the ads supplied by the national feed. That's why you will see a few (but not too many) ads for local businesses during events like the Super Bowl. These businesses didn't pay $1.5 million like Pepsi and the others. They paid whatever the local rates are.

Anyway, if the feeds are not synched properly you see the 1 - 2 seconds of the national ad before it swithches over to the local.

shakran · 10-08-2006, 07:33 PM

it can also be an indication of a new or incompetent master control operator who doublepunches the "take" button.

btw the local businesses still pay a significantly elevated rate for ads during the superbowl. Not at the level of the nationals of course, but still WAY higher than the regular rate.

10-08-2006, 05:10 PM	#1 (permalink)
Brewmaniac Searching for the perfect brew!	Strange TV Commercials We have noticed lately that when a program goes to commercial sometimes an ad will pop-up for a couple of seconds and switch to another full length ad. At first we thought it was a programing error but it's been going on for months. It happens anytime day or night. I'm beginning to think it's some sort of marketing strategy. Has anyone else seen this? __________________ "That's a joke... I say, that's a joke, son"

10-08-2006, 05:59 PM	#2 (permalink)
BulletCatcher Crazy Location: America's Outback	It happens when the station or cable company you are watching does not properly synch it's local feed with the national feed. Local stations and cable companies are given blocs of ad time to sell for local/regional ads that they are able to run over the ads supplied by the national feed. That's why you will see a few (but not too many) ads for local businesses during events like the Super Bowl. These businesses didn't pay $1.5 million like Pepsi and the others. They paid whatever the local rates are. Anyway, if the feeds are not synched properly you see the 1 - 2 seconds of the national ad before it swithches over to the local.

10-08-2006, 07:33 PM	#3 (permalink)
shakran Tone.	it can also be an indication of a new or incompetent master control operator who doublepunches the "take" button. btw the local businesses still pay a significantly elevated rate for ads during the superbowl. Not at the level of the nationals of course, but still WAY higher than the regular rate.