Dove's real women campaign
 

What does everyone think about this? I was reading some random magazine where some man was basically saying he didn't want to see fat women in their underwear.



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Oh yes. What morbidly obese creatures they are and all. :rolleyes:

They all look good to me:)

Well, that man is going to be very disappointed when he sees a woman nude. Not every woman is a stick, and none of those women in the above picture are terribly overweight.

Real women have curves :)

I love this campaign... not only for the 'firming cream' but for the whole What is beauty campaign that they are running. it's a smart campaign, business wise as well, who's going to buy a firming cream that has a waifish 20 year old model in the picture, or an skin cream that is being advertised by a 19 year old who doesn't know what a wrinkle is.

This is what real women look like, this is who they are marketing to, and these women really are beautiful.. takes a lot of confidence to appear in a national print ad in your undies... Confidence is sexy and beautiful..

The dude who doesnt want to see 'fat women in their underwear' can go get his copy ofthe victorias secret magazine and continue whacking off in the bathroom because that's probably as close as he will get to someone that beaufiful (and airbrushed)

it is a touch ironic that they're using "real" curves to sell such products a firming lotion.

still...i'd rather see that perhaps sad irony than the blatent hyperbole of the superthin models.

Men who expect movie/magazine-perfect women are going to be disappointed or very lonely, and deserve pretty much the relationships they get. I think all of the women in the ad look amazingly sexy.

I like this campaign, but I still have a problem with the reaction that "real women" have curves. I'm pretty uncurvy, and when I'm wearing a sports bra, I pretty much have the body of a twelve-year-old boy. I think the more important point is that real women aren't uniform in shape, curvy or otherwise. I'll like the campaign even more when they start varying the ads to include awkwardly bony, short, or stringy women too.

'bout goddamn time...and 30 years too late....maybe if some of the 20-somethings I've encountered lately had grown up with this sort of media advertising, their 'woe is me, I can't get laid (because I can't find anyone who looks like a centerfold)' constant whining would never be.....

I like the ad presented above. None of those women are fat, they are the way healthy women are supposed to look.

I personally love the way women look in Germany, it's one of the reasons I travel there so often. German women are raised on a rich, German diet and grow up looking similar to the women in the ad above. They are so much better looking than the 'walking skeletons' I see in every bar I walk into here in the US.

Could not have said it better myself. Some day reality will catch up with the rest of society.

dove's Campaign for real beauty
I know this is a product, and they are advertising in hopes to get sales, but the message behind this ad campaign, which has been running for a while now (the underwear girls have only been around since June, the campaign has been going on a lot longer) has a great message behind it and the website is wonderful (the section for girls on putting beauty into perspective and gaining self esteem is wonderful) and the faces of beauty section is incredible... The website has such a great message...

some of the other ad campaigns they've been running is a picture of a full figured young woman (who's quite lovely) in a sexy strapless black dress - with the words - oversized or outstanding? (you can vote on the website) i'm actually appalled that oversized got as many votes as it did. there's another woman with long gray hair, and the caption is gray or gorgeous -- that seems to be leaning heavily towards gorgeous... I hope, for the sake of young girls today, that this campaign is successfull and that the perception of beauty is changed.

Wow. Quick repsonses!

I wouldn't think of any of the underware girls above as fat.

Pretty much all of the women in the ad are of the build I like the most.

Anyone that goes to the beach, however, knows that these women are probably in the top 5% of body attractiveness.

I like these ads, because that's what I look like.

I was disappointed not too long ago when I saw a commercial that featured healthy-looking women dancing around--at first I thought wow, REAL women...and then I found out it was a commercial for Slim-Fast. Boo.

Real women do have curves, though SC is right--some of them don't have curves either. I'd like to see both. My best friend from high school was a tiny little thing (5'1", 100 pounds) and she was just as every bit as "real" as me...not to mention she ate twice as much as I did.

I hope Dove keeps this campaign running for a long time to come.

Wow, people would really consider these women "fat"? Society saddens the hell out of me...I think they are beautiful and it was SO refreshing to see it in a magazine.

Dang it. That's what I wanted to say. I hate "me too" posts, but, SC pretty much said everything I would have said if she hadn't gotten here first.

Gilda

I'd hit it. Those women might be average, but they're definitely on the skinny side of average. :D

Those women are all gorgeous, not fat by ANY stretch of the imagination. A person who thinks they ARE fat is a fool, and will live a sad life.

None of those girls are fat.

I think it is a good change.

There was a copy of this on a billboard in London, near where my GF used to live (she moved in here, since) and it was right across from a mosque.

The women of the mosque complained to the councill, but there were no legal grounds to remove the poster, so they went and painted clothes on the models. :D

I agree with those who said that the ads should include even more body types. Short, tall, thick, thin, light, dark. There should be no notion of what is beauty that should come from advertising, movies or media.

Add me to the "It doesn't go far enough" camp. I've spent half my life trying to convince the women in my life that "healthy" is important and dress size is not.

They are all sexy, beautiful, and not fat.
They look like women I could know.
I love 'em!

It's a start. I've noticed a few ads showing women who aren't so skinny that they're bony, who have that slightly rounded lower belly, and who are portrayed as healthy. The models who's bones are showing make me wonder how miserable their body must inevitably feel because of the starvation it endures. I realize some women just are more bony but the majority are not. It's nice to see women who look pleasant to cuddle. I prefer a softer more rounded shape, not a bony one. This is what I find attractive.

About time that people started showing pictures like this. That man who thinks they're fat - I can hardly imagine how much he is missing out on.

Much more important.

Now first off, I think those women look beautiful and healthy, and that it's great to see average sized women in advertising. I love Dove's advertisements. They've featured women with scars, piercings, tattoos, faces full of freckles, women in their nineties, women of different races, women of different sizes.. and they've actually included size 6 women in those instead of pretending real women only start at size 12 and up. They do reflect all sorts of different women, though none of the women are really overweight (they all seem to be in a healthy range) and they don't have cellulite or stretch marks or sagging chests, or no waists.. so it's not quite representative. But it's getting there.

Though I DO have a problem with the handful of people who take this sort of campaign the wrong way and go around proclaiming "Real women have curves!" as if you're no longer a woman because of your natural shape, or people who end up saying that slender women are abnormal, anorexic, unfeminine, ugly.. because there ARE women who are naturally model-thin, and you do not need to empower larger women at the expense of anyone else. It is possible to be beautiful and healthy whether you're over or under the "ideal" weight, and there is no need to insult either weight.

The real women have curves was the tagline for a firming cream, you wouldn't expect a model thin woman to have need for a firming cream...

What i beleive the actual message behind these ads are :

"real beauty beauty comes in all shapes and sizes and ages"

You don't have to be 19, and look like a super model to be considered beautiful...

I think it's a great message for young girls and young women especially... and hopefully the boys will listen as well and not expect women to look like the women that are found in various states of undress all over the internet.

The fat women are behind the white background, right? They're all within 5 (I can stretch my imagination and believe 10) pounds of "average" for their height, and one of them actually has ribs showing.

The people who make comments about the fat women getting their chance are your typical "internet male" (see: http://www.somethingawful.com/articles.php?a=2200)

I don't think those women are fat, but I don't want to see fat people advertising anything. The vast majority of fat people are fat and unhealthy because of their own actions. Showing fat people in advertising will make it seem OK to be chunky and nasty. Too many of my tax dollars go towards treating diseases that are caused by one too many twinkies in too short of a time period. I also don't want to see starving people advertise things either.

Besides, anybody who gets depressed because of what some advertiser thinks probably needs to reexamine their priorities in life.

That would be 95% of America.

But some fat people aren't fat and unhealthy because of their own actions. That's like saying skinny people are skinny and attractive because of their own actions. Nearly all of my friends in high school and most in college are "skinny." Of those, a large majority eat way more than they should and just party/play videogames all day and all night. They do not exercise and they eat obscene amounts. They stay skinny. People like me eat the average amount and stay fat and unhealthy. Could I be skinny and healthy? Sure, but my "fatitude" is not attributed to eating abnormally unhealthy. Some people are born with extremely bad metabolism. Some are born with really good metabolism. Your lifestyle doesn't determine how fat you are in every situation. On top of that, there is nothing wrong with being chunky and nasty. Some people are born like that. I guess all the chunky and nasty people in the world should gather around and take part in the chunky and nasty genocide just because they have their parents genes.

The people I do not have remorse for are those that make themselves fat. If I eat completely healthy and do not drink softdrinks, I do lose about 30 pounds of the weight I'm at now, but I'm still considered "fat" physically, and I don't just mean the medical fat. I'm talking if you asked a stranger if I was fat, they'd say "yes." If skinny people do not have to eat healthy to stay skinny, then saying a fat person is lazy because they don't live a lifestyle of lettuce and water is hypocrisy. A person that eats 5000 calories a day and is fat doesn't deserve remorse, but some people (like me) would have to eat 500 calories a day for the rest of their life to maintain their suggested body weight.

Sorry for going on and on, but this subject is basically directed at overweight people. :) PS: a woman can be considerably overweight and be downright hot. Many of the girls at my school are considered ugly by all of my skinny friends...they're also the guys that have never had a girl before. Chubby girls are the best; I find them way more attactive than skinny girls. :thumbsup:

-Lasereth

wait..those women are fat? since when? they look like normal healthy people to me.

Did you post this to stir up some shit? My sisters and some of my friends are large women who are certainly not "nasty" and have struggled with their weight all of their adult lives. I find your comments terribly offensive. You succeeded in stirring me up. :hmm:

I always saw Rubens' nudes as beautiful, sexy women, but I doubt your mind would be changed if you viewed them. You can find Rubens' art at google "images."

No, I did not post to "stir up some shit." I simply stated my opinion. It's OK for me to have an opinion that differs from yours, I promise.

We could debate the whole "It's not my fault that I'm fat" argument forever, but you won't change my mind, and I won't change your mind.

I don't think regular girls have problems getting dates because of TV commercials. Most men have no problem with a girl who doesn't look like a supermodel. Fat girls probably don't get many dates, just as fat guys probably don't get many dates. It has nothing to do with what's on TV. Most regular people just aren't initially attracted to fat people.

Are you implying that people are born with their desire to lust after skinny, non-overweight people?

I think people certainly base their desires on what is force fed to them through the various forms of media. There are cultures where heavier people are desirable, whereas in America it is the opposite. Why is that?

I think it has a lot to do with what's on TV, because people often rely on television to determine what society wants and accepts on the whole.

I suspect that if a child was raised in an environment that made overweight people beautiful and desirable, then they would have a pretty high chance of desiring a person of similiar build themself.

Also, in your post you say:

Again, I would ask you why this is? I question the statements truth, but for the sake of discussion, let's assume it is a true statement. Why aren't "regular" people attracted to "fat" people?

In Roman culture, it was considered a symbol of prosperity to be overweight. Just saying.

That would be obvious, unless you chose to actually read up on the literature regarding obesity. :rolleyes:

The phrase "Rubenesque" came about in recognition of the voluptuous women he depicted in his art.

http://www.mystudios.com/art/bar/rub...ment-paris.jpg

hmm .. mmm. ... hmm.

i do think what dove's doing is pretty fucking cool.

i like the idea of encompassing a more complete idea of beauty/etc ...

complete but healthy.

the women in the pic posted, afaik could all be in the healthy range.
the idea of beauty/attractiveness does need to be expanded.

not just size-wise ... (and even then, i'm one of those who thinks most everybody can at least be in the healthy range ..) ...
but height, proportions, unconventiality (pierced/tatooed, whatever) ... all that stuff.
would be nice to have it all included in what is considered 'attractive'.

[tangent]
on the other hand ... i don't think it's been brought up in this thread, but there's a similar thread on a fashion forum i frequent ...
for 'fashion' models, i still think tall and thin does it best. runway, at least.
although i wouldn't mind seeing shorter/'unconventional' women in editorials ...
[/tangent]

anyways - in summary.

real women are very cool by me... so long as they're healthy and shit, there definitely ought to be a bigger variety of 'acceptability'.

I am in full agreement with Maleficent here.

I have met some very beautiful and sexy people in which their outside appearence had nothing to do with their attractiveness. And I think it would be great if this message reached all of the closed minded people and open their minds to what real life is all about.