toaster: not to belabor the point, but you said, "fat always means unhealthy." It doesn't, as described in my above post. Obese, on the other hand, does have this connotation.

I think it's pretty clear that the term "fat" is highly subjective, and there are many different ways to measure/determine "fat".

I really like the ads. Shows a good diversity there. Could be a bigger diversity perhaps with tattoos and piercings and even wider age ranges, but nothing is perfect.

Jonathan

I think it's a step foward. I'm a admirer of more full-figured women, so I'm glad to see some girls with some substance take the place of the usual models who look borderline creepy sometimes. Although I'd I hardly venture to call these women 'fat', and I'd be a bit saddened by others who did. Happily, at least the consensus here on the board is that these women are healthy and good-looking.