12-19-2008, 08:15 PM | #1 (permalink) |
Fireball
Location: ~
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Commercials & The Extravagant Gift Senario aka Instant Sex in A Red Ribbon
Commercials are funny; they tell you that if you give PRODUCT X, the recipient will love and cherish not only you -- but that moment for the rest of their life. In reality, if I received an expensive diamond or and white SUV rapped in a bow, I would strike down my loved one with a righteous and furious anger: "WE'RE IN AN ECONOMIC DOWNTURN, OH MY GO- mr blood vessel pops."
This is imputes behind the post. While some of this is in jest, what is more wasteful -- a surprise, expensive diamond or an SUV? Are diamonds really just commodities like orange juice and bacon or are they special since they traditionally mark special events? Do you ever see an ad and think to yourself, "If I got that I would be ______."? Though I don't know the details, I've heard that diamonds, slavery, and African exploitation are all connected -- all in the name of shiny. Yes, I believe that there are some places that don't have the luxury of choosing good jobs or bad jobs, but the product just holds no value for me. An SUV, while loathsome and expensive, is useful. I could use it as storage or drive around cutting people off. I could tow trucks and park really badly at Home Depot. It's has some utility and value. Rocks is rocks. With an SUV, I could haul a bunch of them (kinda) And yes, Ron Popeil would sell diamonds if he could. Last edited by Randerolf; 12-19-2008 at 08:18 PM.. Reason: Video will not embed |
12-20-2008, 03:41 PM | #3 (permalink) |
Registered User
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There are two thoughts when it comes to commercials.. one is that commercials are designed to sell a product. The other is that they are designed to put a message in front of a viewer.
I tend to follow the latter, it's not my job to sell you, it's my job to make you curious and subsequently go to the business.. and their job is to sell you. So on to your main point, it's up to you to decide what you consider wasteful and what to spend your money on. |
12-20-2008, 04:31 PM | #5 (permalink) |
Addict
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Just buy me a ring out of the quarter machine, thanks.
I'm not quite sure I would be upset if someone bought me diamonds. I'm not a huge fan, but (1) it IS my birthstone and (2) I've never really received a gift from anybody besides family, so I think I'll take what I can get. |
12-20-2008, 06:37 PM | #6 (permalink) | |
Darth Papa
Location: Yonder
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In the words of Uncle Cecil, "Diamonds are a con, pure and simple."
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12-21-2008, 02:10 AM | #7 (permalink) |
Leaning against the -Sun-
Super Moderator
Location: on the other side
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Despite the connection to slavery, diamonds, with or without that baggage, are still beautiful. They may not be worth the crazy money jewelers charge for them, but they beat an SUV any day. But I guess if the money was just enough for one or the other, it makes sense to be practical.
They may be a rock, but not just any rock, and their "shiny" quality is comparable to no other. The prices may be artificial, but they are still rare, and even if the price was fair, would still command a reasonable sum. I would like to wear something with diamonds one day, if only once.
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Whether we write or speak or do but look We are ever unapparent. What we are Cannot be transfused into word or book. Our soul from us is infinitely far. However much we give our thoughts the will To be our soul and gesture it abroad, Our hearts are incommunicable still. In what we show ourselves we are ignored. The abyss from soul to soul cannot be bridged By any skill of thought or trick of seeming. Unto our very selves we are abridged When we would utter to our thought our being. We are our dreams of ourselves, souls by gleams, And each to each other dreams of others' dreams. Fernando Pessoa, 1918 |
12-22-2008, 05:36 PM | #9 (permalink) |
The sky calls to us ...
Super Moderator
Location: CT
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The idea that an engagement ring should cost two months' salary is the single most successful viral marketing campaign in history. It played on our natural greed and lust for material possessions for years, and managed to work its way into our culture so successfully that most of us accept it as a fact of life.
I would fall head-over-heels for a woman who challenged our cultural perceptions by proving that the diamond in a piece of jewelry would burn just like any other lump of carbon. |
12-23-2008, 01:35 PM | #10 (permalink) |
Junkie
Location: France
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I absolutely loathe it, the whole diamond ad campaign, and how many women have come to expect it as natural that men spend stupidly large sums of money on shiny rocks. I like nice stones, like turquoise, or lapis lazuli, but a diamond? I don't understand why it's not as good as a similar looking, less expensive stone like cubic zirconia.
And there is no way in hell that I'll spend a large amount of money(like the aforementioned 2 months' salary) instead of putting food on the table and buying stuff that we can use. I don't understand that romance always has to be irresponsible spending these days, there are much better ways to be a good husband.
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12-24-2008, 02:13 AM | #11 (permalink) |
Junkie
Location: Right here
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If you think about it, "romance" is only related to commodification of love. We grow up thinking that romance is the precursor to love, and that it's an emotional attachment to our lovers. But if you think about it more, I think you'll agree that the things we do in order to perform romantic roles are very much tied to our wallets.
We examine how one dresses, what one drives, where one drives to, what one does on a date, that we even need to date to find love (whereas other cultures and history demonstrate love to be a growth that occurs more often than not after marriage, if at all), and pretty much summed up by the larger the expense, the greater the romance and best chances at obtaining one's affections. There are different levels of what women find in men to be suitable expenditures; most are going to grow up believing that eating at nice restaurants and watching movies and afterward moonlight strolls on the beach are romantic and suitable dates. They definitely don't need to be whisked away in a limo and flown to Paris for that same moonlight stroll...but I'd be surprised to hear people argue that scenario doesn't top the list of romantic dates when we rifle through our catalog of thing that make us feel swoony. It's fun to talk about life without those expectations and social interactions in theory on an internet forum, but in reality the diamond is but an extension of romantic love that is fairly unique to US culture and increasingly more relevant in the context of exporting our ideals along with global capitalism.
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12-24-2008, 07:21 AM | #12 (permalink) | |
Evil Priest: The Devil Made Me Do It!
Location: Southern England
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Quote:
The first time I was a student so my income was nil. The second time I needed my salary for paying the mortgage, but bought a ring that was attractive and fit.
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12-24-2008, 12:58 PM | #13 (permalink) |
Currently sour but formerly Dlishs
Super Moderator
Location: Australia/UAE
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we had xmas dinner last night. one of my best friends bought his wife a stone for xmas.
lets just say that he could have out a deposit on a house instead. as much as it is an act of love by showing selflessness, in my eyes THAT was a waste, and i'm sure his wife thought that too! However, i have no problem with people showing acts of love by giving things to each other. Irregardless of what it is. a car a diamond a t-shirt. all depending on what you can afford. its the thought of giving something, and if someone thinks that giving something to somebody is a gesture of love, goodwill, friendship etc, then im all for it. i'm with Tippler on this one i would still love to hear the voices of the men women of TFP who disagree with most people here. Apart from Tippler, and maybe Daniel here, everyone hates diamonds? i mean c'mon, it cant all be one way traffic can it?
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12-31-2008, 07:28 AM | #14 (permalink) |
The sky calls to us ...
Super Moderator
Location: CT
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Also, the Target Women segment reminds me of something. Commercials that are targeted at men tend to portray women as shallow and materialistic or overly emotional. Commercials targeted toward women portray men as idiots. Commercials that are for the whole family tend to be full of painfully obvious attempts to be diverse and politically correct. We buy all the crap they sell, anyway.
Bottom line: advertisers think we're all stupid, and they're right. |
12-31-2008, 10:26 AM | #15 (permalink) |
Kick Ass Kunoichi
Location: Oregon
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There's a billboard advertising for a local jeweler outside of town right now that says something about pretty shiny things "for girls", with a grown woman wearing jewelry next to the print. Personally, I find the connotation that only girls are attracted to shiny, pretty things sexist, and I don't like that they refer to grown women as "girls." There are similar issues present in other jewelry advertising that I find bothersome.
I'm immune to jewelry commercials. I like shiny pretty things, yes, and I like diamonds, but they're just too fraught with problems for me to desire one. If my SO someday masters his chemical vapor deposition skills and grows me one in a lab, that would make me happy, but the current human cost of a diamond is too much. That, and I would generally prefer that the money spent on such a thing be spent on something more practical--like a down payment on a house. I feel that way about any such extravagant purchase at this point in our lives--there are much better things to save for. This isn't to say I haven't owned diamonds--I once had a pair of diamond earrings. I still have one of the earrings. They're impossibly tiny (like diamond pinpoints, seriously), hence why I lost one, and they were a hand-me-down from my mother. I've also borrowed some of her diamond jewelry for special occasions, like my graduation dinner.
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12-31-2008, 01:17 PM | #16 (permalink) |
Upright
Location: Philadelphia, PA
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I have a diamond necklace that my great-great grandfather gave my great-great grandmother when she gave birth to my great grandmother but other than that, I prefer the semi-precious stones. Someone mentioned lapis lazuli and turquoise, both are beautiful, much more beautiful than diamonds. I, myself, have quite a bit of amber that I find very beautiful.
So, I guess overall I am not much of a diamond fan. Oh, and I do resent the diamond commercials for targeting women, sooooo freakin sexist!! |
01-01-2009, 05:03 AM | #17 (permalink) |
I Confess a Shiver
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I like being a cheap, practical bastard despite how society says I'm not romantic and unworthy of love and happiness.
I'd like to think my lady would prefer something better looking than something that could be mistaken for rock salt. I think amber is much more cool than diamonds. Amber can have ancient water or dead bugs 'n stuff inside it. But then I figure who am I to defy social conventions when everybody else is doing it and how can they be wrong? ... How many scoffers on this thread have purchased diamonds, anyway? -----Added 1/1/2009 at 08 : 05 : 53----- God, don't buy clothes for people who older than 12... worse than overpriced rocks. Last edited by Plan9; 01-01-2009 at 05:24 AM.. Reason: Automerged Doublepost |
01-01-2009, 05:38 AM | #18 (permalink) |
Submit to me, you know you want to
Location: Lilburn, Ga
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Add me to the hate diamonds camp, I couldnt see myself wearing the down payment for a new house or car on my finger, plus they hold no beauty for me at all.
There IS a market for them, I remember when before I started my own wedding forum I was on one where many girls rejected their engagement rings because they were not big enough and couldnt understand the girls that laughed at them. There was also one case where the girls father was so offended by the tiny size of the one carat ring she got he took it back to the store and upgraded it then called the fiance in to tell him that he was now indebted to him and gave him a written payment plan to pay him back. People like that should end up homeless for about a month just to see how stupid their thinking actually is
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01-01-2009, 04:09 PM | #20 (permalink) |
Twitterpated
Location: My own little world (also Canada)
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Synthetic all the way!
MSD: Just to be clear, are you saying that you want to purchase a diamond and then find a girl willing to set it alight for you? That's an expensive perceptual challenge.
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ads, advertising, christmas, commercial, diamond, diamonds, gift, suv |
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