Double D

Because what the world really needs is more upscale, classy brothels for the discriminating slutmonkey. Or maybe not.
(Associated Press)

PATRICK, Nev. (AP) -- The champagne flowed, employees milled with guests sampling hors d'oeurves and the hostess proclaimed the grand opening a success.

It wasn't an ordinary opening, though. The hostess is a madam and the employees are prostitutes who say the luxurious Wild Horse Resort & Spa has elevated the brothel business to a new level.

"I want to be the finest in the world," owner and real estate developer Lance Gilman said at Saturday's open house. "I want it to be known as a resort and a spa and a fine restaurant that also has a brothel license."

General Manager and madam Susan Austin, who supervised everything from the African hunting trophies in the parlor to the paint schemes in the private suites, echoes Gilman's quest for excellence in decor and employees.

"I tried to create a feeling in the house that ... makes it clean, elegant, beautiful," she said.

The parlor is masculine and classic, reminiscent of a library in a men's club or fine hotel. Leather couches, heavy wood tables, framed paintings and etchings and mounted heads of gazelles, elands and other animals from an African hunt dominate the room where the patron and the employee meet for the first time.

A short distance away is the negotiation room, which Austin likens to the impersonal closing room used by car dealers. Unlike most brothels, prices at Wild Horse are arranged outside the bedroom.

Prices range widely, depending on the customer's interests.

Austin said costs begin around $150, but quickly soar well beyond $1,000 for a session. An extended stay in one of the theme suites, like the Marilyn Monroe suite with wall-to-wall mirrors or the African safari suite, can cost thousands of dollars.

The brothel is 15 miles east of Reno in Storey County, one of a dozen Nevada counties where prostitution is legal.

Wild Horse also is three miles from the famous Mustang Ranch, which was shut down in 1999 after years of tax problems. But the two brothels are worlds apart in decor.

While former Mustang owner Joe Conforte's taste leaned toward reds and purples and pinks -- sometimes all together -- Austin prefers muted tones and understated furnishings.

For Emily, a 19-year-old blonde, Wild Horse is her introduction into the world's oldest profession.

"This is my first and last brothel," she said. "I won't work anywhere else. There is no need to work anywhere else."

Ricki, a veteran of several Nevada brothels including the Mustang Ranch, said it is difficult to compare the two brothels because each is its own entity.

"Mustang was a lot of fun and it was well known and it had a lot of history. But this place is definitely more upscale," she said.

"This is so classy, so well done. The building, the furniture. It's a class act."

morningfix@sfgate.com

JStrider

sounds like it would be a neet place to visit... just to see... $150... thats more then i have in my bank account... but i dont need it... i got ariekitten :-D

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titsmurf

Oh. Next thing you know, it'll be a status symbol to go to that place. People will be a member of the rotary club, and the Wild Horse Resort club.

Doesn't matter, though. The customers may think otherwise, but to me, those who don't go to a brothel posess more class in their little finger than these guys do in their entire body.

It's a good thing for the prostitutes, though. So I'm all in favor of places like these being built.

gov135

This place is guarenteed to be a meeting of men with the world's smallest penises.

Wouldn't you walk out of there thinkin' that you could have spent 100 bucks to get laid down the street and had more to blow in Vegas? Maybe I just don't have that kind of money, so I don't get it.

Prophecy

I wouldn't mind going to just see the place and say I've been there, but there is no way I'm paying for sex.

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rockogre

It's nice for the employees but a rides a ride, no matter what the surroundings.

And if you're paying for it, it's just a ride.

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WhoaitsZ

okay, a quick fact for those who don't know.

I am a virgin. by choice, not lack of chance. i've met no one worthy yet, besides two. anyhow.

i say go for it to the brothel employees/owners.

people will always buy sex and I'd rather know the ladies are safe, clean, and taken care of. no back alleys, no rape, no abuse.....

how can no one not see this is a good thing?

Prophecy

I'm not saying this is a good thing or bad thing. *shrugs* I am however cheap as hell, and I'm not gonna spend money on a one night stand. Besides, thats almost a months worth of gas money!

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La Disciplina È La Mia Spada,
La Fede È Il Mio Schermo,
Non salti Ciecamente In Incertezza,
E Potete Raccogliere Le Ricompense.

Macheath

If you're in for this kind of thing, think of taking a trip to Sydney:

Cigars= We don't have an embago on Cuban cigars.

Cognac= We have SLIGHTLY better relations with the French at the moment.

Fine, fine Hookers= It's all legal here and the industry is pretty competitive, so there's less of a "status" thing. Australia just had a brothel listed on the stock exchange! The girls are probably healthier than a drunken one night stand. Starting prices are a little lower, $150 US will see you well treated. In general, US dollars will make you a GOD.

If you're cheap though, you'll probably have an OK chance picking up at a bar. There's lots of gambling too for those who are interested.

Your choice.

Prophecy

Eh... I'm not into picking ladies up at dive bars either... Lots of problems could come up there.

As for the brothel, well I don't want sloppy seconds and I just don't see anything enticing about someone who has be around and around and around the block. But it would still be nice to hang out and enjoy the atmosphere without the sex. Of course that's what upscale titty bars are for....

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La Disciplina È La Mia Spada,
La Fede È Il Mio Schermo,
Non salti Ciecamente In Incertezza,
E Potete Raccogliere Le Ricompense.

viveleroi0

homer: mmm... sex. [insert tongue falling out mouth here]

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Macheath

I think the only way to get real atmosphere is to figure out some way of getting into a private club. My father told me he was invited to a private club once in the 70s. Coolest thing ever.

rogue49

You know, I don't know about the ladies or men who work there.
Some are exploited maybe,
Some are just women & men who just can do what they want for money.
It's not that much different than the pornstars we look at.
And this is NOT out on the street,
this is a clean, safe environment.

Although I have never been inclined to go to a professional,
There are those who need it, either men or women,
relationships are sometimes complicated.
And let's face it, not all people are equally loved or desired.
If you are comfortable enough with yourself to go to one,
then hell...I don't really see the issue.

It's not for me...I need the emotional connection,
but that doesn't mean someone else can't.

WhoaitsZ

well said, rogue.

sooo much safer disease and violence