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It's a Commercial About Nothing
This is the first ad for Microsoft featuring Bill Gates and Jerry Sienfeld. They're intended to be Microsoft's answer to the smug Apple "I'm a Mac" adds, but quite frankly this commercial makes no sense. |
I saw it yesterday on TV and didn't know what the fuck the message was. If that's their retaliation, it failed.
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Is it passe to say "the cake is a lie"?
And I agree, it looked like a long chunk of wasted time to me. |
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I think the message is obvious.. In the future, PCs will be edible.
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mmmmmmmm yummy. Edible. I think Mr. Gates wanted an excuse to be in a commercial with Sienfeld. This is the result.
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video is no longer available
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I saw it last night, too. Like Craven said, it gets people talking. That's all it needs to do.
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who got paid how much for this crap ?
xoxoxoo |
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I've searched around, and finally found a positive review of the ad: Today @ PC World Talk Nerdy To Me: Seinfeld + Gates = Underrated?. After reading that review... well, I'm just as lost as before. |
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Meh.
I mean, if it were anybody else besides Bill Gates, I could see it working. But the simple fact that Gates isn't an actor, let alone a comedian. Plus, it's not advertising anything, just M$. Unlike the "I'm A Mac, I'm A PC" commercials, which actually, you know, sell stuff, these just say "Hey look, we have Seinfeld." |
it makes almost as much sense as Larry David's squeaky shoes.
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its the anti-advertising ad. it's mildly amusing. I suspect Microsoft's idea here is to go (or appear to go) in the opposite direction of their perceived "hardcore world domination" business model.
I kinda doubt it'll be very effective. |
I'm guessing this is a series.
Seinfeld was a series, right? We'll have to see. There's no way they paid $300 million for this one clip. Is there? Microsoft is taking a risk and is trying to go viral. It can appeal to a wide audience at the same time. If it pans out well, it just might pay off. I'm not disappointed in it yet. I'm intrigued. |
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