I didn't read it, but in general, this is how every Marx theory works: (I can't remember the names of the groups, so bear with me) at the top are the business owners, and at the bottom are the workers. His whole idea is that the business owners exploit the workers and use every establishment (be it religion, media, whatever) to make them believe that they are supposed to conform. The workers have hope that they will become the business owners, but it rarely, if ever, happens. The workers become very passive and are like sheep, being led around by what they are told from the varying establishments. The ideals in his social conflict theories generally follow this pattern. Look for something along these lines in the article.
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"Fuck these chains
No goddamn slave
I will be different" ~ Machine Head
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