Don't sell your skills short - $20 is waaay too low for an on-call service (get your mind out of the gutters, guys, if you think of anything else).
Sell your service - it's the only thing you provide and sell, and thus, give your clients all the TLC you can. And bill them for it, but treat them like they are the main focus in your life.
On the other side, don't be afraid to cut loose aorund 10% of your established client base every year, and clear out the underperforming (read: annoying and cheap) clients.
If going in with others for a long-term business, spend the $300 to have an attorney draft a partnership agreement and get all the issues out of the way before problems start.
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